HubSpot Marketing Consultant | HubSpot Solutions Partner
AI has undoubtedly upended the way professionals across the organization work.
And content creation is no exception.
Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.
[Read more…] about How HubSpotters Are Enhancing Their Content with AIAs marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging.
Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present.
Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off.
[Read more…] about What’s a Marketing Audit? [+ How To Do One]At its heart, HubSpot is a powerful database equipped with a range of tools that empower your team to efficiently accomplish tasks and propel your business forward. Within this dynamic platform, HubSpot uses objects as structured data containers for storing vital information. In the world of HubSpot, you’ll find four essential objects: contacts, companies, deals, and tickets.
[Read more…] about Understanding Objects in HubSpotMoving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution.
[Read more…] about 14 Real-Life CTA Examples From HubSpotArtificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?
To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.
[Read more…] about 4 AI Controversies Marketers Should Avoid