Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

HubSpot

By

The Future of Marketing is Humans With AI

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.

But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition.

If you’re like most marketers, you’ve read the subreddits and you know it‘s been pretty bleak. Traffic’s going down, and the same amount of work is getting worse results. HubSpot surveyed more than 500 marketers, and they feel the same way. Customers are wondering, “How do we do marketing when AI is consuming our traffic?”

[Read more…] about The Future of Marketing is Humans With AI

By

How to Create a Social Media Budget & Spend Smarter in 2025

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past.

So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year.

As a content pro (and former social media manager), I’ve got you covered. Let’s talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

[Read more…] about How to Create a Social Media Budget & Spend Smarter in 2025

By

How Go-to-Market Teams Grow With HubSpot AI

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM.

The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer. They are too hard to use and adopt and, even in the best case scenario, they struggle to capture engagement data about your customer.

[Read more…] about How Go-to-Market Teams Grow With HubSpot AI

By

The Benefits of Working with a Certified HubSpot Consultant

When it comes to scaling your marketing efforts and optimizing your HubSpot platform, partnering with a certified HubSpot consultant can be a game-changer. With the ever-growing complexity of inbound marketing, having a certified expert by your side ensures you get the most out of your investment in HubSpot. Let’s explore the key benefits of working with a certified HubSpot consultant and how they can enhance your marketing strategy.

[Read more…] about The Benefits of Working with a Certified HubSpot Consultant