“For 6 months I tried just one part of the Inbound marketing methodology. In that time my company moved from page 13 to page 1 on Google for our industry, and converted enough organic search traffic to pay my salary for the year.”
My career started totally by accident at a Northern California semiconductor company, where I learned the ins and outs of traditional B2B marketing: purchased lists, print ads, press releases, direct mail, and countless trade shows. A whole lot of money was going down the drain, it was tough to measure ROI, and it never felt like a good fit.
Not knowing what else to do with my life, I moved to NYC to be a one-woman marketing department for an IT staffing/trading technology firm. Fast-forward to 2012, an account rep from HubSpot asked me if I wanted to know our company’s “marketing grade.” I thought sure, why not.
The score for our website and social media activity was a pathetic 23 out of 100 (what’s your score?). It was a depressing reality check, but thanks to my competitive nature I was determined to raise it as high as it would go, as quickly as possible (on a shoestring budget!).
I soaked up everything about the new “Inbound” marketing methodology,Ā migratedĀ our website to HubSpot’s CMS, and started blogging about things our candidates were naturally curious about: interview prep tips, howĀ to get promoted toĀ management, the right way to handle resignations, and everything in between.
Aside from connecting our social media accounts, blogging is the only part of Inbound that I put time into. The only money spent was for a “basic” HubSpot account (at the time $200/month).
Six months later our grade was up to 85! (get your website marketing grade), we were on page one of Google for our market, and our website had attracted enough new clients through organic search traffic (free!) to pay my full-time salary for the year. It was the most incredible thing I’d experienced in my career, and I finally found a reason to love marketing.
I also fell in love with HubSpot so much that I decided to go out on my own to help other businesses stand up their Inbound marketing programs on the platform. As a certified HubSpot Solutions Partner since 2014, my little agency Lovable Marketing has helped dozens of companies like yours with onboarding, strategy, campaign automation, custom development, training and much more. I love what I do and am beyond grateful to HubSpot for turning my ambivalence about marketing into a passion I can pay forward.
