Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

HubSpot

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HubSpot for Consumer Services

Consumer services has consistently been adapting and pivoting since being faced with economic uncertainty, a major disruption in the global supply chain and labor shortages, and major changes in consumer behavior.

These challenges continue to face the consumer services industry, and those brands who have embraced change have flourished while those who have stayed stagnant have closed up shop or are working hard to evolve and grow as “normal” life continues to morph. As with other industries, the key to prosperity has been innovation and technology.

What challenges has your consumer business been faced with? 

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What is a Buyer Persona?

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.

This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers.

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Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It

When it comes to marketing, almost nothing is more important than knowing your target audience.
But what if I told you over half of marketers are missing critical information on their consumers?
In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.

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A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.

It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order. To sustain business growth during trying times, many of us are realizing we need to reimagine how we attract, engage, and delight the communities we serve.

Until recently, it’s been equally tricky to pinpoint a root cause for what feels like an uphill battle. The struggle, as they say, is real.

When we zoomed out, we discovered that disconnection is widespread across internal systems, among cross-functional teams, and — increasingly — between brands and their customers.

Yamini Rangan, Chief Executive Officer at HubSpot, sums up the Crisis of Disconnection best:

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Is HubSpot Right For Your e-Commerce Business?

Today we’ll be discussing how HubSpot can be used for e-commerce businesses in both B2B and B2C applications, but first: what does the ideal HubSpot e-commerce user look like, and is that you?

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