Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?
To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.
The Pros of AI in Marketing
Before we get into AI’s drawbacks in marketing, we must look at the positives. One helpful aspect of AI is that it can automate repetitive parts of the marketing process, such as task automation, data analysis, and campaign personalization.
Automating the above tasks allows marketers to spend more time crafting their strategy, brainstorming content, and finding new ways to connect with consumers.
AI can also significantly reduce errors made in the marketing process by avoiding missed deadlines, spelling and grammar mistakes, and incorrect math or data entry.
Speaking of data, AI can also analyze large sets of data 24/7 without needing rest or getting burnt out.Ultimately, AI is a great tool that can be used to carry out tasks that would otherwise be difficult or impossible for humans to do.
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By: Erica Santiago
Publication Date: 2023-03-06