Carrie Gallagher, HubSpot Consultant - Blog Archive

About Carrie Gallagher

Certified Platinum HubSpot Marketing Consultant, helping businesses large and small implement strategic, budget-friendly inbound marketing programs on the HubSpot CRM.

July 28, 2023 By Carrie Gallagher

Have You Heard About HubSpot’s CRM Improvements?

You shouldn’t have to settle for bloated, legacy CRMs. That’s why HubSpot built Sales Hub Enterprise. As a trusted HubSpot partner since 2014, I’m here to help you get started.

Enterprise Grade CRM Improvements:

Custom Objects (available in all enterprise Hubs):

Get the flexibility and control you need to represent your business on HubSpot — exactly as it appears in the real world. With custom objects you can store almost any type of data in HubSpot, including subscriptions, locations, shipments, events, and more. Best of all, custom objects work just like standard objects in HubSpot so you can easily view, set up workflows, and run reports on the data associated with custom objects.

Asset Partitioning (available in Sales and Service Hub Enterprise):

Keep your team organized with asset partitioning. With asset partitioning, you can make sure that teams only see the data, content, and assets that are relevant to them and their role. Sales Enterprise admins can control access to dashboards, lists, workflows and more.

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July 7, 2023 By Carrie Gallagher

Brands That Made the Switch From Salesforce to HubSpot

A large number of well-known brands are making the switch from Salesforce to HubSpot:

The Linux Foundation
The Linux Foundation provides a neutral, trusted hub for developers and organizations to code, manage, and scale open technology projects and ecosystems.

Legalzoom
LegalZoom provides access to independent attorneys and self-service tools. We are not a law firm and do not provide legal advice

Crate&Barrel
Euromarket Designs Inc., doing business as Crate & Barrel (stylized as Crate&Barrel), is an international furniture and home décor retail store.

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May 3, 2023 By Carrie Gallagher

Understanding Objects in HubSpot

At its heart, HubSpot is a powerful database equipped with a range of tools that empower your team to efficiently accomplish tasks and propel your business forward. Within this dynamic platform, HubSpot uses objects as structured data containers for storing vital information. In the world of HubSpot, you’ll find four essential objects: contacts, companies, deals, and tickets.

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March 29, 2023 By Carrie Gallagher

Understanding the Goals of an Email Sequence

What are your goals for your email strategy? It’s important to have a clear understanding of where you want to lead your prospects and customers. Are you aiming to increase traffic to your blog? Drive more e-commerce sales? Schedule important meetings? Close those crucial deals?

An effective email strategy acts as a guide, leading your audience from point A to point B. However, you can’t successfully do that if you’re unsure of what “point B” represents. Your ultimate objective will determine the approach and tactics you employ in your email cadence.

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January 30, 2023 By Carrie Gallagher

Announcing Lovable Marketing’s Content Program!

What many people are surprised to learn about my HubSpot consulting business is that my lead funnel is fueled 100% by organic search. I’ve never paid for PPC ads because my website content does the work for me: the gift that keeps on giving year after year. In fact I get so many great leads each year that I often end up with a waitlist and refer businesses to other consultants or HubSpot Partners.

So I’m a true believer in the value of inbound content marketing and have wanted to offer content services for a long time, but I’ve just never had the bandwidth to do it on my own in addition to HubSpot consulting projects. I could provide a little copywriting help here and there and give plenty of advice, but executing a successful content program is a much bigger deal, because content isn’t just about blogging and attracting organic traffic to your website.

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