Carrie Gallagher | HubSpot Consultant & Solutions Partner – Blog Articles

Certified HubSpot Consultant and Solutions Partner helping businesses of all sizes implement strategic, cost-effective inbound marketing programs on the HubSpot CRM. Read insights, tutorials, and practical tips on HubSpot strategy, automation, and optimization.

About Carrie Gallagher

HubSpot Certified Consultant and Solutions Partner specializing in HubSpot CRM setup, marketing automation, and inbound strategy for businesses of all sizes seeking scalable, data-driven growth.

July 12, 2026 By Carrie Gallagher

HubSpot’s ChatGPT Ads Integration Could Be One of Its Most Important Advertising Updates

HubSpot is testing a new integration that allows marketers to connect a ChatGPT Ads account to HubSpot, create campaigns, review performance, track revenue, and automate follow-up alongside their other advertising channels.

The feature is currently in beta, so HubSpot customers must request access before they can begin using it.

As a HubSpot consultant, I think this is an important update for reasons that go well beyond convenience. It has the potential to connect one of the newest digital advertising channels directly to the CRM, where businesses can evaluate whether their advertising is actually generating contacts, customers, and revenue.

That is much more valuable than simply seeing clicks and impressions in another advertising dashboard.

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July 5, 2026 By Carrie Gallagher

Holiday Marketing: How One Company Blew Up Their Email List (and not in a good way)

Yesterday was July 4, so I’m gonna share a little story with you about something that happened with a client a few years ago. This client is B2C, and they sell a product that people in a specific geography are very interested in. These people visit the company website and sometimes learn right away that they’re ineligible for the company’s product. But they are so interested in it that they fill out a HubSpot form, go into the client’s HubSpot CRM, and, in some cases, sit there for several months until they can be nurtured and learn they are eligible for the product.

Leading up to a national holiday, without telling me they were going to do this (because I would have told them “don’t do this”), they sent an email blast to everyone in HubSpot: customers and leads. The email said something to the effect of “Happy [insert holiday], we’re so thankful for you.” The call-to-action button sent them to the company website. The customers who received the email didn’t understand why they were being sent to the company website, but, even more importantly, the leads on the list learned they were still ineligible for the product!

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June 27, 2026 By Carrie Gallagher

HubSpot’s New Actions Library Makes Customer Agent Much More Useful

One of the most important things to understand about HubSpot’s Customer Agent is that it is only as helpful as the actions it can actually take.

Answering questions is great. But resolving issues? Looking up records? Updating CRM data? Finding an order? Enrolling someone in the right workflow? That is where Customer Agent starts to become genuinely useful.

That is why HubSpot’s new Actions Library is such an important update.

HubSpot has introduced a new searchable, filterable Actions Library for Customer Agent that replaces the previous single-form setup experience. Instead of having to manually configure every action from scratch, users can now browse a catalog of pre-built actions organized by category, including HubSpot CRM, workflows, Shopify, commerce, notes, and custom API options.

For anyone trying to get more out of Customer Agent, this is a big deal.

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June 14, 2026 By Carrie Gallagher

Customer Agent Now Responds to Form Submissions (Beta)

HubSpot is rolling out a meaningful update to Customer Agent — and it’s currently available in beta by request.

Customer Agent can now automatically respond to inbound form submissions in Help Desk or Inbox workspaces, sending a personalized reply email directly to the submitter. No human needed for that first touch.

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June 7, 2026 By Carrie Gallagher

Better Meeting Reporting Is Coming: a Good Reminder to Audit Your CRM Setup

HubSpot is making an important change to how recorded meetings are logged, and while it may sound like a small backend update, I think it matters a lot for reporting, automation, and general CRM cleanliness.

Starting in August 2026, HubSpot will simplify how recorded meetings are tracked when they come from Notetaker, Zoom, Google Meet, or Microsoft Teams. Today, those recorded meetings can create both a Call record and a Meeting record in HubSpot. After this update, they will only create a Meeting record.

Call records are not going away. Calls will still exist for actual phone activity. But recorded meetings will no longer create duplicate Call records.

As a HubSpot consultant and member of the HubSpot Partner Program, I see this as a smart move toward cleaner CRM data. It also means HubSpot admins and revenue teams need to take a closer look at any workflows, reports, or processes that currently rely on Call records for meeting activity.

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