When it comes to marketing, almost nothing is more important than knowing your target audience.
But what if I told you over half of marketers are missing critical information on their consumers?
In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.
HubSpot
A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.
It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order. To sustain business growth during trying times, many of us are realizing we need to reimagine how we attract, engage, and delight the communities we serve.
Until recently, it’s been equally tricky to pinpoint a root cause for what feels like an uphill battle. The struggle, as they say, is real.
When we zoomed out, we discovered that disconnection is widespread across internal systems, among cross-functional teams, and — increasingly — between brands and their customers.
Yamini Rangan, Chief Executive Officer at HubSpot, sums up the Crisis of Disconnection best:
[Read more…] about A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]Is HubSpot Right For Your e-Commerce Business?
Today we’ll be discussing how HubSpot can be used for e-commerce businesses in both B2B and B2C applications, but first: what does the ideal HubSpot e-commerce user look like, and is that you?
[Read more…] about Is HubSpot Right For Your e-Commerce Business?HubSpot INBOUND’22: Product Announcements [VIDEO]
I had the pleasure of attending INBOUND this year (my 4th time?), and per usual the opening spotlight offered equal parts inspiration and cool product announcements. Grab a snack and enjoy this 3-part spotlight:
Want to learn more about the newest HubSpot changes, or to just talk about HubSpot in general, let’s talk!
HubSpot for Healthcare
“Expectations for personalized and convenient products and services are at an all-time high. With information at their fingertips, patients are now 100% involved in their healthcare choices.”
As consumer knowledge and expectations grow, healthcare companies have to expand and get better at not only promoting their services and building brand awareness, but growing their offerings to match a well-informed audience. Let’s dive into the marketing automation challenges facing the healthcare industry, and how HubSpot might be able to help.
[Read more…] about HubSpot for Healthcare