The following is an interview with a fellow HubSpot consultant about one of her recent projects with a subscription-based SaaS company using HubSpot Enterprise. If you would like to meet this consultant, jump to the bottom of this post for an intro![Read more…] about HubSpot Consultant Case Study: Intensive Workflow Cleanup for a Subscription-Based SaaS Client
If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.
The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.
But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.[Read more…] about 19 Best AI Platforms for Marketers and Marketing Analysts in 2023
If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs).
Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts.
It’s no secret that The Hustle is a content engine – but with the emergence of AI, their workflow is starting to change.[Read more…] about How HubSpot’s Hustle Team Uses AI
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology:
Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection.
The advent of AI makes this an extremely exciting time. The businesses that can effectively leverage technology to drive deeper connections will ultimately be the companies that grow better.
AI will help level the playing field with features that give you incredibly powerful content creation tools. For example, HubSpot AI features such as Content Assistant and ChatSpot.
Both leverage the same large language model as OpenAI’s ChatGPT, but conveniently packaged directly within your HubSpot portal.
At HubSpot, we affectionately refer to our top 20% of growing customers that prioritize the art of forging deep customer connections in their growth strategies as “Connectors.”[Read more…] about HubSpot CEO Yamini Rangan Shares HubSpot’s Connection-Driven Growth Strategies at INBOUND ’23
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.
Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.
Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world?[Read more…] about The Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid