Artificial Intelligence

June 27, 2026 By Carrie Gallagher

HubSpot’s New Actions Library Makes Customer Agent Much More Useful

One of the most important things to understand about HubSpot’s Customer Agent is that it is only as helpful as the actions it can actually take.

Answering questions is great. But resolving issues? Looking up records? Updating CRM data? Finding an order? Enrolling someone in the right workflow? That is where Customer Agent starts to become genuinely useful.

That is why HubSpot’s new Actions Library is such an important update.

HubSpot has introduced a new searchable, filterable Actions Library for Customer Agent that replaces the previous single-form setup experience. Instead of having to manually configure every action from scratch, users can now browse a catalog of pre-built actions organized by category, including HubSpot CRM, workflows, Shopify, commerce, notes, and custom API options.

For anyone trying to get more out of Customer Agent, this is a big deal.

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May 30, 2026 By Carrie Gallagher

What Is the HubSpot Agent CLI and Why Does It Matter?

HubSpot Agent CLI is a new way for businesses to connect AI agents with HubSpot data, context, and actions from command-line environments. It is part of a broader shift toward agent-based work, where AI tools do more than answer questions. They can analyze information, identify issues, surface recommendations, and help complete routine work across a company’s systems.

The idea behind HubSpot Agent CLI is that AI agents should be able to work wherever teams already operate. Some people may interact with AI inside ChatGPT, Claude, or other conversational tools. Others may use more technical environments to build workflows, run analyses, or create automations. HubSpot Agent CLI is designed for those command-line and development-style environments, giving teams another way to bring HubSpot intelligence into their daily operations.

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May 17, 2026 By HubSpot Content Curator

6 Generative Engine Optimization (GEO) Benefits Every Marketer Should Know

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize.

But the audience isn’t quite disappearing. It is, however, moving to a channel where your brand is either cited in the answer or is entirely invisible.

That channel is generative engine optimization (GEO). It’s the practice of structuring your content and brand presence so AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini can accurately understand, cite, and recommend you in their responses. GEO differs from traditional SEO by prioritizing structured data and machine-friendly content over link-based rankings alone, but it doesn’t replace your SEO investment. It amplifies it.

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April 3, 2026 By HubSpot Content Curator

How AI improves email deliverability beyond send times

Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time. Mailbox providers evaluate authentication alignment, complaint rates, engagement patterns, and unsubscribe behavior across domains. In 2024, Gmail and Yahoo formalized stricter requirements for bulk senders, reinforcing a core principle: inbox placement depends on authentication, permission, and recipient behavior working together.

According to HubSpot’s 2026 State of Marketing report, 22% of marketers cite email as a top revenue driver. AI strengthens that infrastructure by improving segmentation discipline, identifying reputation shifts earlier, maintaining cleaner lists, and stabilizing engagement patterns — without overriding provider policies.

This guide explains what AI-powered email deliverability optimization is, how it applies to content, reputation, list quality, and timing, and which platforms support those workflows.

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September 5, 2025 By HubSpot Content Curator

HubSpot introduces the Loop: A playbook for growth in the AI era

The creators of Inbound Marketing are giving marketers a new way to reach customers when AI has changed everything: Loop Marketing.

Here’s the hard truth for marketers: the funnel isn’t flowing.

Today, 60% of Google searches end without a click.* Brands are losing website traffic as buyers get answers right in search from AI Overviews, or LLMs like ChatGPT or Perplexity.

Not to mention, customer attention is scattered across YouTube, TikTok, Reddit, podcasts, and platforms that didn’t exist five years ago. What used to come down to SEO and blog content is now much more complicated.

As the pioneers of Inbound Marketing, the playbook that has helped businesses attract customers since the early days of the internet, we think marketers need a new way to grow.

That’s why today, we’re introducing the Loop, a new approach to driving growth in the AI era.

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