Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

Artificial Intelligence

By

HubSpot Agent Builder: How AI Agents Are Changing HubSpot Automation

HubSpot has introduced a new way to build automation, and I think it’s one of the more significant developments for businesses already using the platform.

With Agent Hub and Agent Builder, HubSpot users can create AI agents that analyze CRM information, make decisions, and take action. These agents can also work within HubSpot workflows, adding a layer of reasoning to automation that previously depended on predefined rules and conditions.

I recently attended a HubSpot session led by a product manager who demonstrated how to build a custom agent and incorporate it into a workflow.

Having worked with HubSpot since 2012, I’ve built and managed countless workflows for clients. What interests me about this development isn’t simply that AI can automate more tasks. It’s that we’re beginning to see a different approach to what automation can accomplish.

Here’s how it works, what makes it different, and what I’d encourage businesses to consider before getting started.

[Read more…] about HubSpot Agent Builder: How AI Agents Are Changing HubSpot Automation

By

HubSpot Just Made Conversation Data Searchable in Breeze Assistant

HubSpot has released a public beta that I think could be far more significant than it sounds at first glance: your HubSpot conversation history is now searchable in Breeze Assistant.

That includes emails, live chats, and messages associated with your customer conversations.

The important part isn’t simply that Breeze can search them. It’s what this makes possible for HubSpot users who have historically had very limited ways to analyze the actual content of their conversations.

[Read more…] about HubSpot Just Made Conversation Data Searchable in Breeze Assistant

By

HubSpot’s Biggest AI Announcement at UNBOUND 2026 Isn’t Just About AI. It’s About Context.

HubSpot made some significant AI announcements at UNBOUND 2026, but one message from the opening keynote stood out to me as a HubSpot consultant: AI is only as useful as the information it has about your business.

We hear a lot about AI agents, automation, and new tools that promise to make our work easier. But what happens when those tools don’t understand your products, your customers, your sales process, or even how your team operates?

That’s the problem HubSpot is trying to solve with what it calls Growth Context.

And I think it’s an important development for businesses using HubSpot.

[Read more…] about HubSpot’s Biggest AI Announcement at UNBOUND 2026 Isn’t Just About AI. It’s About Context.

By

HubSpot’s Self-Updating CRM: What the New Breeze Assistant Means for Sales Teams

One of the most persistent challenges I encounter as a HubSpot consultant is getting accurate, complete information into the CRM.

Salespeople are busy. They have meetings, phone calls, emails, and follow-up tasks competing for their attention.

Updating contact records and deal stages isn’t always their first priority.

The result is familiar: missing notes, outdated deal information, incomplete contact records, and managers who can’t fully trust their pipeline reports.

At UNBOUND 2026, HubSpot introduced its vision for addressing this problem with a self-updating CRM and a rebuilt Breeze Assistant.

The announcement is about more than eliminating manual data entry. It’s about making the CRM a more active part of how sales teams work.

[Read more…] about HubSpot’s Self-Updating CRM: What the New Breeze Assistant Means for Sales Teams

By

HubSpot’s New Marketing Studio Brings AI Search, Campaign Planning, and Execution Together

One of the marketing announcements that caught my attention during HubSpot’s UNBOUND 2026 keynote was the introduction of the new Marketing Studio.

As businesses adjust to changes in search behavior, marketing teams are facing a difficult challenge: figuring out how to maintain visibility, generate demand, and demonstrate results as AI changes the way people discover products and services.

HubSpot’s new Marketing Studio is designed to bring those activities together, from identifying opportunities to planning, creating, launching, and measuring campaigns.

And there’s a particularly interesting connection to AI search visibility.

[Read more…] about HubSpot’s New Marketing Studio Brings AI Search, Campaign Planning, and Execution Together