Author: contentmarketinginstitute.com I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the … [Read more...]
The Ultimate Collection of Free Content Marketing Templates
Author: Anum Hussain I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing.Flash forward to today. My content role has evolved eons beyond what I could ever have imagined. To conquer lead gen, I mastered ebook production. To … [Read more...]
5 Top Marketing Automation Tools for SMB’s
Author: Matthew Toren Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now »Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase … [Read more...]
Top Sales Performance Gurus #salesgurus
Author: Nick Riseboarders Mark Hunter Hunter Sales motivation tips and proven sales training techniques to help you increase sales, profitablyJeb Blount Founder of Sales Gravy and Author of People Buy You, People Follow You, People Love You and Power Principles. Expert on human behavior in the … [Read more...]
To Increase Sales, Get Customers to Commit a Little at a Time
Author: hbr.org Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. In this model, sales people are expected to make the process as friction-less as possible for the potential buyer … [Read more...]
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