Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution.
If the CTA copy you craft doesn’t keep your visitors’ attention, it can hurt your click-through rate, lead conversions, and ultimately, sales.
So, a CTA needs to inspire, encourage, and coax a person into action, but not bore, scold, or distract. Clearly, writing CTAs is a tricky balance of skill, influence, and awareness. But how can you write the perfect CTA copy on your own?
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By: Jana Rumberger
Publication Date: 2023-03-10