“Expectations for personalized and convenient products and services are at an all-time high. With information at their fingertips, patients are now 100% involved in their healthcare choices.”

As consumer knowledge and expectations grow, healthcare companies have to expand and get better at not only promoting their services and building brand awareness, but growing their offerings to match a well-informed audience. Let’s dive into the marketing automation challenges facing the healthcare industry, and how HubSpot might be able to help.

Travel and hospitality is a multi-billion dollar industry reliant on disposable income, time for leisure, and complete customer satisfaction. There was an estimated $972 billion spent on domestic tourism in 2019. Air travel, accommodations, outdoor recreation, and food service represent 50% of the gross domestic output in the hospitality and travel industry. Additionally, the hotel and motel industry is responsible for $206 million dollars of that revenue. With these numbers, it’s clear that there is a lot of room for growth in your organization.

Manufacturing is a crucial component of the global economy — recently, the industry represented nearly 16% of the global GDP. Today, manufacturing is more critical than ever but faces a host of new challenges.

Supply chains are continually being disrupted while skilled labor is becoming harder to find and keep. Consumers are becoming more challenging to reach and engage. Technology is changing, competitions are getting more fierce, and growing a manufacturing business is extremely difficult with the number of challenges locally and globally. Innovation to meet customer demands and needs are essential.

One way manufacturers are evolving is the shift toward virtual sales which can lower the cost per visit, extend your reach, and significantly improve sales effectiveness, and in the end delight customers who are likely to reward suppliers that do it well.