Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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How HubSpot’s Hustle Team Uses AI

If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs).

Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts.

It’s no secret that The Hustle is a content engine – but with the emergence of AI, their workflow is starting to change.

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HubSpot CEO Yamini Rangan Shares HubSpot’s Connection-Driven Growth Strategies at INBOUND ’23

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology:

Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection.

The advent of AI makes this an extremely exciting time. The businesses that can effectively leverage technology to drive deeper connections will ultimately be the companies that grow better.

AI will help level the playing field with features that give you incredibly powerful content creation tools. For example, HubSpot AI features such as Content Assistant and ChatSpot.

Both leverage the same large language model as OpenAI’s ChatGPT, but conveniently packaged directly within your HubSpot portal.

At HubSpot, we affectionately refer to our top 20% of growing customers that prioritize the art of forging deep customer connections in their growth strategies as “Connectors.”

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The Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.

Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.

Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world?

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Have You Heard About HubSpot’s CRM Improvements?

You shouldn’t have to settle for bloated, legacy CRMs. That’s why HubSpot built Sales Hub Enterprise. As a trusted HubSpot partner since 2014, I’m here to help you get started.

Enterprise Grade CRM Improvements:

Custom Objects (available in all enterprise Hubs):

Get the flexibility and control you need to represent your business on HubSpot — exactly as it appears in the real world. With custom objects you can store almost any type of data in HubSpot, including subscriptions, locations, shipments, events, and more. Best of all, custom objects work just like standard objects in HubSpot so you can easily view, set up workflows, and run reports on the data associated with custom objects.

Asset Partitioning (available in Sales and Service Hub Enterprise):

Keep your team organized with asset partitioning. With asset partitioning, you can make sure that teams only see the data, content, and assets that are relevant to them and their role. Sales Enterprise admins can control access to dashboards, lists, workflows and more.

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