Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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How to Create a Social Media Budget & Spend Smarter in 2025

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past.

So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year.

As a content pro (and former social media manager), I’ve got you covered. Let’s talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

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How Go-to-Market Teams Grow With HubSpot AI

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM.

The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer. They are too hard to use and adopt and, even in the best case scenario, they struggle to capture engagement data about your customer.

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The Benefits of Working with a Certified HubSpot Consultant

When it comes to scaling your marketing efforts and optimizing your HubSpot platform, partnering with a certified HubSpot consultant can be a game-changer. With the ever-growing complexity of inbound marketing, having a certified expert by your side ensures you get the most out of your investment in HubSpot. Let’s explore the key benefits of working with a certified HubSpot consultant and how they can enhance your marketing strategy.

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How to Use AI for A/B Testing According to HubSpot

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable.

AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. To explore the magic that AI brings to A/B testing, I spoke with CRO experts who shared their unique insights.
On top of that, I’ll also take you through the benefits, limitations, and best practices for integrating AI into your A/B testing process.

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