Most businesses spend a lot of time thinking about website traffic. They look at page views, form submissions, conversion rates, and maybe a few key landing page metrics.
But there is a layer of website behavior that often gets overlooked: the smaller clicks that happen before someone converts.
A visitor clicks a pricing link. Someone opens a menu item three times. A prospect clicks a “contact sales” button but does not submit the form. A customer visits the support section and clicks through several help-related links. A high-intent lead clicks a product CTA, leaves the site, and comes back later through a different channel.
Those moments can tell you a lot.
The challenge has always been that tracking those interactions usually requires planning ahead. You had to know what you wanted to measure, set up events, involve a developer in some cases, and hope you did not forget anything important. If you realized later that a particular button or link mattered, you were out of luck unless you had already been tracking it.
HubSpot’s Autocapture Website Clicks update changes all that!
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