Carrie Gallagher

Certified HubSpot Consultant | HubSpot Solutions Partner

HubSpot

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The Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.

Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.

Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world?

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Brands That Made the Switch From Salesforce to HubSpot

A large number of well-known brands are making the switch from Salesforce to HubSpot:

The Linux Foundation
The Linux Foundation provides a neutral, trusted hub for developers and organizations to code, manage, and scale open technology projects and ecosystems.

Legalzoom
LegalZoom provides access to independent attorneys and self-service tools. We are not a law firm and do not provide legal advice

Crate&Barrel
Euromarket Designs Inc., doing business as Crate & Barrel (stylized as Crate&Barrel), is an international furniture and home décor retail store.

[Read more…] about Brands That Made the Switch From Salesforce to HubSpot

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How HubSpotters Are Enhancing Their Content with AI

AI has undoubtedly upended the way professionals across the organization work.
And content creation is no exception.

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

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What’s a Marketing Audit? [+ How To Do One]

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging.

Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present.

Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off.

[Read more…] about What’s a Marketing Audit? [+ How To Do One]