HubSpot Marketing Consultant | HubSpot Solutions Partner
If you have a website that’s been around awhile, chances are you have an FAQ page. But even if you’re diligent about keeping your FAQ current with real questions your customers and prospects are asking, it’s not doing much in terms of traffic and Google search rankings. If you want to drive more traffic to your website, it’s time to turn that FAQ into a full-fledged blog.
[Read more…] about Turn Your FAQ into a Blog & Drive More Traffic to Your Website
If you’ve had a business conversation with me since early 2012, you know how much I love HubSpot, but today I’ve got a bone to pick with them. See, this “Delightion” stuff that @dharmesh talked about during his Inbound ’13 keynote address — humanizing the selling process, and delighting customers so much they become promoters of your brand — it put me into a big, ugly funk. [Read more…] about My Inbound ’13 Funk and the Problem with HubSpot “Delightion”
Today I returned to the office after a lot of time away this summer — working remotely, traveling for Inbound ’13, and filling the summer camp void with my son — and wasn’t at my desk more than 30 minutes before I received the first sales call, from an overly energetic inside sales guy reading a script about how his company can “fuel” my brand with content marketing. I told him I already use HubSpot, am quite happy with it, don’t have a marketing budget, and will just continue doing our content creation in-house. He suckered me into a meeting for next Monday.
[Read more…] about How Outbound Marketing Made Me Stop Answering My Phone
Hi again, from HubSpot’s Inbound ’13 – Day 3! While my conference cohorts celebrate around the corner with One Republic, I come to you from the comfort of my Newbury Street hotel room. I just got off the phone with my son and learned a kid gave him Red Hots at camp today, and he liked them. My son is the pickiest eater in the world, so this is thrilling to me: I eat peperoncinis out of the jar, for breakfast.
Hello from Day 2 of HubSpot’s Inbound ’13 in Boston! Today was totally exhausting and the best day I’ve had all year. I woke up at 3:00 this morning, and definitely not up for the Boylston Street parties tonight. Hope all you HubSpotters are having fun, but also that you are slow and hungover in the morning so I can snag a front row to Arianna Huffington’s keynote!