Delightion

March 11, 2022 By Carrie Gallagher

Marketing Ideas for Attorneys, From an Attorney!

Several years ago I started an LLC in New York State, where new businesses are required to announce themselves in a newspaper for 6 weeks. A print paper. I stuck my head in the sand for a month, then started Googling how to get it done: which newspapers were acceptable, how much it would cost, etc.

Not only was the information hard to find, it turns out that in NYC this is an especially stupid and expensive process. A rude Kings County clerk told me I needed to go downtown for the details, because he’s not allowed to provide them over the phone or through email (“I don’t make the laws, lady”).

Confused about what century I was living in, I went back to Google looking for ways to get out of the publishing obligation. Surely this was just a silly technicality that wouldn’t really affect my business, right?

September 5, 2021 By Carrie Gallagher

Marketing Ideas for Summer Camps

My son was in a fantastic camp this summer. After our experience in 2012 (“It’s terrible! They put us in group timeouts!”), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: “best summer camps in Brooklyn.”

Marketing kudos to the camp we ended up choosing, because their site does show up on page one of Google’s search results (did you know 75% of users never go past the first page?). The problem is they were below the fold, meaning I had to scroll to the bottom.

September 16, 2013 By Carrie Gallagher

My Inbound ’13 Funk and the Problem with HubSpot “Delightion”

If you’ve had a business conversation with me since early 2012, you know how much I love HubSpot, but today I’ve got a bone to pick with them. See, this “Delightion” stuff that @dharmesh talked about during his Inbound ’13 keynote address — humanizing the selling process, and delighting customers so much they become promoters of your brand — it put me into a big, ugly funk. [Read more…] about My Inbound ’13 Funk and the Problem with HubSpot “Delightion”

August 21, 2013 By Carrie Gallagher

HubSpot Inbound 2013: Day Three

Hi again, from HubSpot’s Inbound ’13 – Day 3! While my conference cohorts celebrate around the corner with One Republic, I come to you from the comfort of my Newbury Street hotel room. I just got off the phone with my son and learned a kid gave him Red Hots at camp today, and he liked them. My son is the pickiest eater in the world, so this is thrilling to me: I eat peperoncinis out of the jar, for breakfast.

August 20, 2013 By Carrie Gallagher

HubSpot Inbound 2013: Day Two

Hello from Day 2 of HubSpot’s Inbound ’13 in Boston! Today was totally exhausting and the best day I’ve had all year. I woke up at 3:00 this morning, and definitely not up for the Boylston Street parties tonight. Hope all you HubSpotters are having fun, but also that you are slow and hungover in the morning so I can snag a front row to Arianna Huffington’s keynote!