The Lovable Marketing Blog by Carrie Gallagher

May 9, 2014 By Carrie Gallagher

More Bang for Your Business Blogging Buck

This week I attended a HubSpot webinar on how to “Get More Bang for Your Business Blogging Buck.” The presenters, Connor Sullivan and Mark Kilens, packed so much great advice into the hour, I thought it worth sharing some favorite takeaways.

May 5, 2014 By Carrie Gallagher

Why You Should Never Put Auto-Play Music on Your Website

Today I signed my son up for piano lessons. The company’s website, where I registered, was in need of help on so many levels I’m going to write a series of “what not to do” posts about it. Installment #1: adding music to your website is a really bad idea.

September 29, 2013 By Carrie Gallagher

Blog Your Way to the Career You Want in 5 Easy Steps

In my day job I work for a staffing company, so my LinkedIn feed is a bottomless pit of career advice, interview tips, do’s, don’ts, and pontifications on what hiring managers are really looking for. One piece of advice that stood out to me recently was, “if I’m considering two equally-qualified candidates, I’m going to choose the one who is most enthusiastic about the role.”

September 25, 2013 By Carrie Gallagher

20 Reasons to Try Inbound Marketing for Your Small Business

These 20 stats are from HubSpot’s 2013 State of Inbound Marketing report (I cherry picked from a list of 150 the ones I thought most relevant to small business owners). Enjoy, and feel free to send me questions about anything related to Inbound. If I don’t know the answer, I will research and get back to you pronto! [Read more…] about 20 Reasons to Try Inbound Marketing for Your Small Business

September 20, 2013 By Carrie Gallagher

I Want to Take Tennis Lessons, But I Can’t Find Your Website!

I love playing tennis. Last year my husband gave me lessons for my birthday, so the first thing I did was Google the racquet club he bought them from, hoping to learn more about the instructors, how the classes were structured, and what I’d be learning.

Can you believe this business didn’t have a website? There were a few reviews on Yelp — a mix of positive and negative — but nothing else. All of my communication with the club had to be done by phone, because they also didn’t have an email address.