The marketing world is buzzing this week as Google, which holds 67% of the search market, announced it would begin encrypting all user search data. This means that even if you aren’t searching in “private browsing” mode, Google will no longer share the keywords you used to find a specific website with curious marketers like me.
If you have a website that’s been around awhile, chances are you have an FAQ page. But even if you’re diligent about keeping your FAQ current with real questions your customers and prospects are asking, it’s not doing much in terms of traffic and Google search rankings. If you want to drive more traffic to your website, it’s time to turn that FAQ into a full-fledged blog.
My son was in a fantastic camp this summer. After our experience in 2012 (“It’s terrible! They put us in group timeouts!”), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: “best summer camps in Brooklyn.”
Marketing kudos to the camp we ended up choosing, because their site does show up on page one of Google’s search results (did you know 75% of users never go past the first page?). The problem is they were below the fold, meaning I had to scroll to the bottom.