I'd like to share a little story about how my "day job" went from page 13 to page 1 on Google for our market three years ago, and how we continue to outrank competitors with no advertising budget. I'm not an SEO expert, but I've learned a few things along the way. In late 2011 I stumbled upon … [Read more...]
Be the Wikipedia of Your Industry
In May 2013 I attended a HubSpot webinar hosted by Marcus Sheridan, the former owner of a Virginia-based in-ground pool company and now a TED speaker and content marketing specialist. The webinar, titled "The Honest Economy & Instructional Selling," centered on Mr. Sheridan's story about how … [Read more...]
Marketing Ideas for Attorneys
Last summer I started an LLC in New York State, where new businesses are required to announce themselves in a newspaper for 6 weeks. A print paper. I stuck my head in the sand for a month, then started Googling how to get it done: which newspapers were acceptable, how much it would cost, etc. Not … [Read more...]
5 Website Marketing Ideas for Real Estate Agents
If ever there were a field where marketing was vital -- both for yourself and your clients -- it's real estate. With sites like Trulia, Zillow and Realtor.com attracting the lion's share of online real estate search traffic, it's more important than ever to make yourself visible, find your own … [Read more...]
I Want to Take Tennis Lessons, But I Can’t Find Your Website!
I love playing tennis. Last year my husband gave me lessons for my birthday, so the first thing I did was Google the racquet club he bought them from, hoping to learn more about the instructors, how the classes were structured, and what I'd be learning. Can you believe this business didn't have a … [Read more...]