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Carrie Gallagher - Home | 20 Reasons to Try Inbound Marketing for Your Small Business

September 25, 2013 By Carrie Gallagher

20 Reasons to Try Inbound Marketing for Your Small Business

These 20 stats are from HubSpot’s 2013 State of Inbound Marketing report (I cherry picked from a list of 150 the ones I thought most relevant to small business owners). Enjoy, and feel free to send me questions about anything related to Inbound. If I don’t know the answer, I will research and get back to you pronto!

2 Billion Cold Calls

  1. 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still impressive.
  2. 79% of companies that have a blog report a positive return on investment for inbound marketing this year.
  3. Company blogs produced a customer for 43% of marketers in 2013.
  4. Just 20% of companies without a blog reported ROI from inbound marketing in 2013.
  5. While blogs require roughly 9% of marketers’ total full-time staff dedications, they also demand just 7% of marketers’ total budget outlay this year.
  6. Social media requires just 10% more effort, on average, than most traditional marketing roles.
  7. 52% of all marketers generated a lead from Facebook in 2013.
  8. 74% said Facebook is important to their lead generation strategy in 2013.
  9. 43% of marketers generated a customer from LinkedIn in 2013.
  10. 36% of marketers found a new customer from Twitter this year.
  11. 48% of marketers will increase their inbound marketing budget in 2013 — the 3rd year in a row inbound budgets are increasing at or near a 50% pace.
  12. 45% of B2B companies increased marketing budgets due to past inbound success.
  13. Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013.
  14. SEO is one of the top lead generation sources, with 25% of marketers finding it produces a below average cost per lead this year.
  15. SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% — 50% better than trade shows, the leading traditional marketing channel.
  16. Of the 27% of marketers who bought an email list in 2013, just 9% said it was very effective.
  17. 34% of the leads marketers generate in 2013 come from inbound marketing sources — vs. 22% from outbound.
  18. Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.
  19. Companies that test their marketing are 75% more likely to show ROI for inbound marketing than those that ignore testing.
  20. 46% of marketers use Google Analytics’ free reporting.

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Filed Under: Inbound Marketing Tagged With: Data, Small Business

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About Carrie Gallagher

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