HubSpot Marketing Consultant | HubSpot Solutions Partner
If ever there were a field where marketing was vital — both for yourself and your clients — it’s real estate. With sites like Trulia, Zillow and Realtor.com attracting the lion’s share of online real estate search traffic, it’s more important than ever to make yourself visible, find your own voice, and put a personal touch to your services. Today I want to tell you about a residential realtor doing just that.
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Did you know 70% of buyers say that blogs affect their purchasing decisions? For small business owners on tight marketing budgets, this is great news, because it means just a little extra time tweaking your website can have a big impact on turning looky-loos into leads.
The 7 tips I bring you today are inspired by episode 2 of the “Get More Bang for Your Business Blogging Buck” HubSpot webinar series, where the conversation centered on optimizing blog content to give prospects the information they need to make confident decisions.
This week I attended a HubSpot webinar on how to “Get More Bang for Your Business Blogging Buck.” The presenters, Connor Sullivan and Mark Kilens, packed so much great advice into the hour, I thought it worth sharing some favorite takeaways.
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Today I signed my son up for piano lessons. The company’s website, where I registered, was in need of help on so many levels I’m going to write a series of “what not to do” posts about it. Installment #1: adding music to your website is a really bad idea.
[Read more…] about Why You Should Never Put Auto-Play Music on Your Website
In my day job I work for a staffing company, so my LinkedIn feed is a bottomless pit of career advice, interview tips, do’s, don’ts, and pontifications on what hiring managers are really looking for. One piece of advice that stood out to me recently was, “if I’m considering two equally-qualified candidates, I’m going to choose the one who is most enthusiastic about the role.”
[Read more…] about Blog Your Way to the Career You Want in 5 Easy Steps