Carrie Gallagher

HubSpot Inbound Marketing Consultant

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November 26, 2014 By Carrie Gallagher

How My Company Outranks Competitors on Google With No Budget

I'd like to share a little story about how my "day job" went from page 13 to page 1 on Google for our market three years ago, and how we continue to outrank competitors with no advertising budget. I'm not an SEO expert, but I've learned a few things along the way. In late 2011 I stumbled upon … [Read more...]

Filed Under: HubSpot, Inbound Marketing Tagged With: Blogging, SEO

September 24, 2013 By Carrie Gallagher

Google Yanks Keyword Analytics: Create for Buyers, Not SEO

The marketing world is buzzing this week as Google, which holds 67% of the search market, announced it would begin encrypting all user search data. This means that even if you aren't searching in "private browsing" mode, Google will no longer share the keywords you used to find a specific website … [Read more...]

Filed Under: Inbound Marketing Tagged With: Google, SEO

September 18, 2013 By Carrie Gallagher

Turn Your FAQ into a Blog & Drive More Traffic to Your Website

If you have a website that's been around awhile, chances are you have an FAQ page. But even if you're diligent about keeping your FAQ current with real questions your customers and prospects are asking, it's not doing much in terms of traffic and Google search rankings. If you want to drive more … [Read more...]

Filed Under: Blogging Tagged With: Google, SEO

September 5, 2013 By Carrie Gallagher

Marketing Ideas for Summer Camps

My son was in a fantastic camp this summer.  After our experience in 2012 ("It's terrible! They put us in group timeouts!"), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: "best summer camps in Brooklyn." Marketing kudos to the camp we … [Read more...]

Filed Under: Blogging, Inbound Marketing, Marketing Ideas for Small Businesses, Summer Camp Marketing Tagged With: Delightion, Google, SEO

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