Did you know 70% of buyers say that blogs affect their purchasing decisions? For small business owners on tight marketing budgets, this is great news, because it means just a little extra time tweaking your website can have a big impact on turning looky-loos into leads. The 7 tips I bring you … [Read more...]
More Bang for Your Business Blogging Buck
This week I attended a HubSpot webinar on how to "Get More Bang for Your Business Blogging Buck." The presenters, Connor Sullivan and Mark Kilens, packed so much great advice into the hour, I thought it worth sharing some favorite takeaways. … [Read more...]
Blog Your Way to the Career You Want in 5 Easy Steps
In my day job I work for a staffing company, so my LinkedIn feed is a bottomless pit of career advice, interview tips, do's, don'ts, and pontifications on what hiring managers are really looking for. One piece of advice that stood out to me recently was, "if I'm considering two equally-qualified … [Read more...]
Turn Your FAQ into a Blog & Drive More Traffic to Your Website
If you have a website that's been around awhile, chances are you have an FAQ page. But even if you're diligent about keeping your FAQ current with real questions your customers and prospects are asking, it's not doing much in terms of traffic and Google search rankings. If you want to drive more … [Read more...]
Marketing Ideas for Summer Camps
My son was in a fantastic camp this summer. After our experience in 2012 ("It's terrible! They put us in group timeouts!"), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: "best summer camps in Brooklyn." Marketing kudos to the camp we ended up … [Read more...]