Summer Camp Marketing

September 5, 2021 By Carrie Gallagher

Marketing Ideas for Summer Camps

My son was in a fantastic camp this summer. After our experience in 2012 (“It’s terrible! They put us in group timeouts!”), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: “best summer camps in Brooklyn.”

Marketing kudos to the camp we ended up choosing, because their site does show up on page one of Google’s search results (did you know 75% of users never go past the first page?). The problem is they were below the fold, meaning I had to scroll to the bottom.

August 15, 2021 By Carrie Gallagher

Summer Camp Marketing: What to Do When the Kids Leave

It’s the end of summer camp season. Thousands of children are saying their goodbyes and embarking on a new school year, and maybe you’re thinking this is a good time to finally take a vacation.

Well don’t go anywhere yet … not until you’ve surveyed every family and counselor.

“But we already send a survey to our families!”

And that’s nice, but I have a feeling you’re not gathering nearly as much data as you could. Simply asking “on a scale of 1-10, how would you rate your child’s summer camp experience?” yields nothing in terms of marketing intelligence.

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