HubSpot Marketing Consultant | HubSpot Solutions Partner
Written by Jon Dick @jondick
Live chat has become more popular because today’s buyers want real-time engagement, and this type of chat helps that happen. However, simply adopting live chat and then calling it a day is not enough — you need to make sure your reps and your tools are aligned and integrated.
In this post, learn everything you need to know about live chat, how it works, and how to successfully implement it to meet customer needs
The global pandemic has accelerated a trend that’s been happening for many years in higher education.
More schools are closing their doors each year because they can’t meet enrollment numbers. At the same time, colleges and universities are spending over $85 billion on software technology tools…they need this technology working better for them in order to overcome the outreach and enrollment challenges they’re facing.
Today’s prospective students engage with content at a rate that most schools can’t keep up with. That’s why HubSpot built a CRM and marketing platform totally different than others on the market.
Most institutions still operate under two outdated realities:
But the reality is that your prospective student experience is anything but linear, right?
[Read more…] about HubSpot for Higher EducationTo begin, let’s look at the software and technology industry as a whole. There are close to half a million tech companies in the U.S. in sectors like e-commerce, cyber security, artificial intelligence creation, you name it, that employ 7.3 million people. With a global worth of $1.7 trillion dollars in information technology, it’s clear that there are a lot of opportunities for growth.
The software and technology industry is one that is broad and encompasses many verticals. The market is extremely fast moving and unpredictable and constantly growing. That, along with balancing product creation with your own ever-changing technology needs can certainly be challenging. Before we dig deeper into the other challenges the industry is struggling with as a whole, answer the following questions: What are the challenges you are facing in your software and technology space?
[Read more…] about HubSpot for Software and Technology CompaniesSeveral years ago I started an LLC in New York State, where new businesses are required to announce themselves in a newspaper for 6 weeks. A print paper. I stuck my head in the sand for a month, then started Googling how to get it done: which newspapers were acceptable, how much it would cost, etc.
Not only was the information hard to find, it turns out that in NYC this is an especially stupid and expensive process. A rude Kings County clerk told me I needed to go downtown for the details, because he’s not allowed to provide them over the phone or through email (“I don’t make the laws, lady”).
Confused about what century I was living in, I went back to Google looking for ways to get out of the publishing obligation. Surely this was just a silly technicality that wouldn’t really affect my business, right?
[Read more…] about Marketing Ideas for Attorneys, From an Attorney!
Hey, neighbor! You put a one-page list of your pet grooming services in my mailbox last week. Problem is, I don’t have a pet. So you wasted paper on me. And many others like me. You also didn’t put a website on your flyer — what’s up with that? I Googled your business name and couldn’t find your site there either; only some reviews on Yelp.
[Read more…] about Marketing Ideas for Pet Groomers