Yesterday I did a demo of the new Form Interactions event trigger in HubSpot workflows. Now, this is totally different from form views and form submissions, in that somebody in your CRM can come back to your website, and they can simply interact with a form, meaning they can start to fill out a field — they don’t even have to submit the form — and they can be enrolled in a workflow.
I think this is amazing. I couldn’t even believe that I was experiencing this when I found it! So, what this means for marketing teams: you can start to report on how many of your forms are being abandoned by people in your CRM.
Are your forms too long? Are you asking for too many required fields? Is it just too darn confusing for people to fill out? Why are people not filling out your forms completely and submitting them?![Read more…] about How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!