My son is a busy kid. In his 10 years on earth he's been enrolled in baseball, basketball, tennis, ice hockey, karate, dance, pottery, chess, piano, architecture, Lego robotics, archery, music, and traditional summer day camp. Each program has had a lot to offer, but the one thing they could all … [Read more...]
How to Turn Parents Into Your Best Marketers
Close your eyes and imagine for a moment that the parent of a child you teach is recommending your enrichment program to another parent, telling them how absolutely wonderful, nurturing and inviting it is for their entire family. Unable to resist the nirvana described by this parent, the friend … [Read more...]
Summer Camp Marketing: What to Do When the Kids Leave
It's the end of summer camp season. Thousands of children are saying their goodbyes and embarking on a new school year, and maybe you're thinking this is a good time to finally take a vacation. Well don't go anywhere yet ... not until you've surveyed every family and counselor. "But we already … [Read more...]