Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

HubSpot

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What to Look for When Hiring Content Creators, According to HubSpot Experts

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?

In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands.

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Join Me on YouTube in 2023

Happy New Year!

I’m Carrie, and I’ve been a HubSpot Solutions Partner for about 10 years, but I’ve never been a YouTuber. This year I’ve committed to posting a new video every Monday on all things inbound marketing and HubSpot. What I’ve learned, what I’m learning, and use cases I’m working on with my clients. I’ve got some lofty goals for 2023 and can’t wait to get started.

I don’t pretend to know everything, so come along and learn with me. Let’s connect and grow together. Who knows, maybe you’ll learn something you can use in HubSpot for your own business! 

Oh, and please subscribe to my channel so you’re notified when a new video is posted. (If you don’t see me post on any particular Monday, feel free to give me a swift kick in the arse)

See you next week! 😉

-Carrie

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HubSpot for Consumer Services

Consumer services has consistently been adapting and pivoting since being faced with economic uncertainty, a major disruption in the global supply chain and labor shortages, and major changes in consumer behavior.

These challenges continue to face the consumer services industry, and those brands who have embraced change have flourished while those who have stayed stagnant have closed up shop or are working hard to evolve and grow as “normal” life continues to morph. As with other industries, the key to prosperity has been innovation and technology.

What challenges has your consumer business been faced with? 

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What is a Buyer Persona?

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.

This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers.

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Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It

When it comes to marketing, almost nothing is more important than knowing your target audience.
But what if I told you over half of marketers are missing critical information on their consumers?
In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.

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