HubSpot has a new feature in beta. It’s in the workflows tool, and it’s for event-based triggers. This is something you could use for many, many different use cases, but I’m using it for a very simple one. In this demo we jump into my own HubSpot and I show you how I’m using it and how I put it together.
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Holiday Marketing: How One Company Blew Up Their Email List on Thanksgiving (and not in a good way)
Welcome to the second week of 2023. We made it!
Today I’m gonna share a little story with you about something that happened with one of my clients in 2022. So, this client is B2C and they sell a product that people in a particular geography are very interested in. These people come to the company website, and sometimes learn they’re not eligible for this company’s product right away. So, they fill out a HubSpot form, they go into the client’s HubSpot CRM, and they sit there for several months in some cases, waiting to find out when they’ll become eligible for the product.
This past Thanksgiving, without telling me they were going to do this (because I would have told them “don’t do this”), they sent an email blast to a few thousand of the people who were not eligible for their product. The email basically said, “Happy Thanksgiving, we’re so thankful for you.” The button in the email, the call-to-action, sent them to the company website where these people found out they still weren’t eligible for the product.
[Read more…] about Holiday Marketing: How One Company Blew Up Their Email List on Thanksgiving (and not in a good way)What to Look for When Hiring Content Creators, According to HubSpot Experts
The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?
In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands.
[Read more…] about What to Look for When Hiring Content Creators, According to HubSpot ExpertsJoin Me on YouTube in 2023
Happy New Year!
I’m Carrie, and I’ve been a HubSpot Solutions Partner for about 10 years, but I’ve never been a YouTuber. This year I’ve committed to posting a new video every Monday on all things inbound marketing and HubSpot. What I’ve learned, what I’m learning, and use cases I’m working on with my clients. I’ve got some lofty goals for 2023 and can’t wait to get started.
I don’t pretend to know everything, so come along and learn with me. Let’s connect and grow together. Who knows, maybe you’ll learn something you can use in HubSpot for your own business!
Oh, and please subscribe to my channel so you’re notified when a new video is posted. (If you don’t see me post on any particular Monday, feel free to give me a swift kick in the arse)
See you next week! 😉
-Carrie
HubSpot for Consumer Services
Consumer services has consistently been adapting and pivoting since being faced with economic uncertainty, a major disruption in the global supply chain and labor shortages, and major changes in consumer behavior.
These challenges continue to face the consumer services industry, and those brands who have embraced change have flourished while those who have stayed stagnant have closed up shop or are working hard to evolve and grow as “normal” life continues to morph. As with other industries, the key to prosperity has been innovation and technology.
What challenges has your consumer business been faced with?
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