I'm a sucker for Black Friday email deals, and this week I took advantage of two really good ones: 40% off a one-year membership to a very cool online training site for entrepreneurs 50% off a WordPress plugin that's going to save me tons of time customizing themes for clients Both deals … [Read more...]
Should Your Company Send Holiday Cards to Clients?
(Disclaimer: this was posted last year and I'm now in a new role. Not nearly as grouchy now, but I still stand by these tips for holiday card giving!) It seems I've developed a reputation for being the office Scrooge. In my defense, I've been managing our holiday gift giving and cards for so long … [Read more...]
How to Grow Your Email List Naturally
In my day job I receive lots of offers to buy lists of email addresses. "Do people really fall for this stuff?" I think to myself. Buying email lists is so ... 1997. But email marketing is still extremely effective when done the right way: permission-based, educational, helpful, and entertaining. … [Read more...]