The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?
In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands.
Here are 5 things businesses and brands look for when hiring content creators …
1. A Results-Driven Approach “As a results-driven person, the first thing I care about is producing results, especially when working with creators,” said Brandon Huang, Partnerships Lead for the Creators Program. “I take a close look at all the quantitative metrics that I can regarding a creator: their reach, their engagement, how consistent they are with posting, and how consistent the results are on the content they create.”
Creators should regularly track their metrics to have concrete numbers to show potential brands and quantify their success. Some metrics creators should follow are:
- Click-through-rate (CTR)
Business owners should also be mindful of these metrics when scoping out creators to work with to get an accurate impression of whether the creator can help the brand achieve its goals.
“For example, with YouTube, you want to see consistency in views per video because it makes it easier to model out from a business perspective, and I, as a partner, have a better understanding of the results I’ll get from working with this creator over a longer span of time,” Huang said.
Read the rest of this article at HubSpot:
By: Erica Santiago
Publication Date: 2023-01-03