Blogging

March 11, 2022 By Carrie Gallagher

Marketing Ideas for Attorneys, From an Attorney!

Several years ago I started an LLC in New York State, where new businesses are required to announce themselves in a newspaper for 6 weeks. A print paper. I stuck my head in the sand for a month, then started Googling how to get it done: which newspapers were acceptable, how much it would cost, etc.

Not only was the information hard to find, it turns out that in NYC this is an especially stupid and expensive process. A rude Kings County clerk told me I needed to go downtown for the details, because he’s not allowed to provide them over the phone or through email (“I don’t make the laws, lady”).

Confused about what century I was living in, I went back to Google looking for ways to get out of the publishing obligation. Surely this was just a silly technicality that wouldn’t really affect my business, right?

September 5, 2021 By Carrie Gallagher

Marketing Ideas for Summer Camps

My son was in a fantastic camp this summer. After our experience in 2012 (“It’s terrible! They put us in group timeouts!”), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: “best summer camps in Brooklyn.”

Marketing kudos to the camp we ended up choosing, because their site does show up on page one of Google’s search results (did you know 75% of users never go past the first page?). The problem is they were below the fold, meaning I had to scroll to the bottom.

May 17, 2014 By Carrie Gallagher

7 Tips for Optimizing Your Business Blog

Did you know 70% of buyers say that blogs affect their purchasing decisions? For small business owners on tight marketing budgets, this is great news, because it means just a little extra time tweaking your website can have a big impact on turning looky-loos into leads.

The 7 tips I bring you today are inspired by episode 2 of the “Get More Bang for Your Business Blogging Buck” HubSpot webinar series, where the conversation centered on optimizing blog content to give prospects the information they need to make confident decisions.

May 9, 2014 By Carrie Gallagher

More Bang for Your Business Blogging Buck

This week I attended a HubSpot webinar on how to “Get More Bang for Your Business Blogging Buck.” The presenters, Connor Sullivan and Mark Kilens, packed so much great advice into the hour, I thought it worth sharing some favorite takeaways.

September 29, 2013 By Carrie Gallagher

Blog Your Way to the Career You Want in 5 Easy Steps

In my day job I work for a staffing company, so my LinkedIn feed is a bottomless pit of career advice, interview tips, do’s, don’ts, and pontifications on what hiring managers are really looking for. One piece of advice that stood out to me recently was, “if I’m considering two equally-qualified candidates, I’m going to choose the one who is most enthusiastic about the role.”