Hey, neighbor! You put a one-page list of your pet grooming services in my mailbox last week. Problem is, I don’t have a pet. So you wasted paper on me. And many others like me. You also didn’t put a website on your flyer — what’s up with that? I Googled your business name and couldn’t find your site there either; only some reviews on Yelp.
[Read more…] about Marketing Ideas for Pet GroomersMarketing Ideas for Summer Camps
My son was in a fantastic camp this summer. After our experience in 2012 (“It’s terrible! They put us in group timeouts!”), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: “best summer camps in Brooklyn.”
Marketing kudos to the camp we ended up choosing, because their site does show up on page one of Google’s search results (did you know 75% of users never go past the first page?). The problem is they were below the fold, meaning I had to scroll to the bottom.
Marketing the Value of a Youth Enrichment Program
My son is a busy kid. In his 10 years on earth he’s been enrolled in baseball, basketball, tennis, ice hockey, karate, dance, pottery, chess, piano, architecture, Lego robotics, archery, music, and traditional summer day camp. Each program has had a lot to offer, but the one thing they could all benefit from is learning how to stand out to avid online researchers like me.
[Read more…] about Marketing the Value of a Youth Enrichment Program
Summer Camp Marketing: What to Do When the Kids Leave
It’s the end of summer camp season. Thousands of children are saying their goodbyes and embarking on a new school year, and maybe you’re thinking this is a good time to finally take a vacation.
Well don’t go anywhere yet … not until you’ve surveyed every family and counselor.
“But we already send a survey to our families!”
And that’s nice, but I have a feeling you’re not gathering nearly as much data as you could. Simply asking “on a scale of 1-10, how would you rate your child’s summer camp experience?” yields nothing in terms of marketing intelligence.
[Read more…] about Summer Camp Marketing: What to Do When the Kids Leave5 Questions to Ask Before Hiring a HubSpot Consultant
When it comes to implementing a HubSpot marketing strategy, hiring the right consultant is essential for achieving success. But with so many options out there, it can be overwhelming to know where to start. To help you make the right decision, here are 5 questions to ask before hiring a HubSpot consultant.
- What is your experience with HubSpot and inbound marketing?
First and foremost, you want to make sure that the consultant you hire has experience with HubSpot and inbound marketing. This means they have a deep understanding of the platform and its capabilities, as well as proven expertise in implementing and managing successful inbound marketing campaigns.
Ask the consultant about their experience with the platform and their track record of success. Have they worked with a variety of clients and industries? What specific results have they achieved for their clients? The more experience and success they have, the better equipped they will be to provide valuable guidance and support for your business.
- Are you a HubSpot certified consultant?
Another important factor to consider is whether the consultant is a HubSpot certified consultant. This certification signifies that the consultant has undergone rigorous training and testing to earn their certification, and it demonstrates their commitment to providing the best possible support and guidance for your business.
Ask the consultant if they are certified and what specific training and certifications they have. This will give you a sense of their expertise and commitment to providing the best possible support for your marketing efforts.
- Can you provide a full-service approach to my marketing efforts?
In addition to implementing and managing your HubSpot strategy, you may also need support for other aspects of your marketing efforts, such as content creation, social media management, and search engine optimization.
Ask the consultant if they provide a full-service approach to your marketing efforts, or if they only focus on specific aspects of the platform. A full-service approach can provide a more comprehensive and integrated approach to your marketing efforts, which can be beneficial for achieving success.
- Can you provide ongoing support and guidance?
As your business grows and your marketing needs evolve, it’s important to have a consultant who can provide ongoing support and guidance. This can be invaluable for staying on track and maximizing the potential of your HubSpot strategy.
Ask the consultant if they provide ongoing support and guidance, and how they approach this aspect of their services. Do they have a dedicated account manager? How do they handle any issues or challenges that may arise? This will give you a sense of their commitment to providing ongoing support and guidance for your business.
- What are your rates and fees?
Finally, it’s important to consider the cost of hiring a HubSpot consultant. While cost should not be the only factor in your decision, it is an important consideration.
Ask the consultant about their rates and fees, and what specific services are included in those costs. Be sure to also ask about any additional fees or charges that may arise, such as for extra support or services. This will help you understand the full cost of hiring the consultant and ensure that it fits within your budget.
In conclusion, hiring the right HubSpot consultant is essential for achieving success with your marketing efforts. By asking the right questions, you can make an informed decision and find a consultant who has the experience, expertise, and commitment to provide the support and guidance you need.