If you’ve had a business conversation with me since early 2012, you know how much I love HubSpot, but today I’ve got a bone to pick with them. See, this “Delightion” stuff that @dharmesh talked about during his Inbound ’13 keynote address — humanizing the selling process, and delighting customers so much they become promoters of your brand — it put me into a big, ugly funk. [Read more…] about My Inbound ’13 Funk and the Problem with HubSpot “Delightion”
How Outbound Marketing Made Me Stop Answering My Phone
Today I returned to the office after a lot of time away this summer — working remotely, traveling for Inbound ’13, and filling the summer camp void with my son — and wasn’t at my desk more than 30 minutes before I received the first sales call, from an overly energetic inside sales guy reading a script about how his company can “fuel” my brand with content marketing. I told him I already use HubSpot, am quite happy with it, don’t have a marketing budget, and will just continue doing our content creation in-house. He suckered me into a meeting for next Monday.
[Read more…] about How Outbound Marketing Made Me Stop Answering My Phone
HubSpot Inbound 2013: Day Three
Hi again, from HubSpot’s Inbound ’13 – Day 3! While my conference cohorts celebrate around the corner with One Republic, I come to you from the comfort of my Newbury Street hotel room. I just got off the phone with my son and learned a kid gave him Red Hots at camp today, and he liked them. My son is the pickiest eater in the world, so this is thrilling to me: I eat peperoncinis out of the jar, for breakfast.
HubSpot Inbound 2013: Day Two
Hello from Day 2 of HubSpot’s Inbound ’13 in Boston! Today was totally exhausting and the best day I’ve had all year. I woke up at 3:00 this morning, and definitely not up for the Boylston Street parties tonight. Hope all you HubSpotters are having fun, but also that you are slow and hungover in the morning so I can snag a front row to Arianna Huffington’s keynote!
HubSpot Inbound 2013: Day One
Hello from Boston’s gorgeous Back Bay! It’s been a busy and exciting day that started with checking the #INBOUND13 Twitter feed (I think we are going to break the internet this week), dropping my son off at summer camp, and then a long drive to Boston. To get me in the Inbound mood, I brought along HubSpot’s opening keynote speaker, Seth Godin, in the form of his audio book “The Icarus Deception.” The gist of this book is do what you love with all your heart, create “art,” and be brave enough to venture outside your comfort zone.