Today I returned to the office after a lot of time away this summer — working remotely, traveling for Inbound ’13, and filling the summer camp void with my son — and wasn’t at my desk more than 30 minutes before I received the first sales call, from an overly energetic inside sales guy reading a script about how his company can “fuel” my brand with content marketing. I told him I already use HubSpot, am quite happy with it, don’t have a marketing budget, and will just continue doing our content creation in-house. He suckered me into a meeting for next Monday.
Hey, neighbor! You put a one-page list of your pet grooming services in my mailbox last week. Problem is, I don’t have a pet. So you wasted paper on me. And many others like me. You also didn’t put a website on your flyer — what’s up with that? I Googled your business name and couldn’t find your site there either; only some reviews on Yelp and Citysearch.
My son was in a fantastic camp this summer. After our experience in 2012 (“It’s terrible! They put us in group timeouts!”), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: “best summer camps in Brooklyn.”
Marketing kudos to the camp we ended up choosing, because their site does show up on page one of Google’s search results (did you know 75% of users never go past the first page?). The problem is they were below the fold, meaning I had to scroll to the bottom.