Inbound Marketing

May 10, 2022 By Carrie Gallagher

What is the API Economy, and Why Should You Care?

To fully understand API economy, it’s helpful to first reflect on the term ‘API’ itself. An application programming interface, or API, is a set of rules that enables data extraction from software to be utilized in another application. Thanks to APIs, your application can connect and communicate with other software friction-free. Because APIs allow for seamless, rapid integration, they’re significantly valuable for website (and mobile app!) development.

We use APIs every day for tasks as simple as tracking our location using Google Maps when taking a rideshare.

Read the article at HubSpot

May 8, 2022 By Carrie Gallagher

HubSpot for Construction and Remodeling

With more people staying at home over the last few years, the demand for better accommodations and a higher quality of living spaces will surely continue. What’s your construction or remodeling company’s sales and game plan to keep up?

You know the old saying, “the early bird gets the worm?” It’s true with your construction leads as well.

With increased demand, more and more construction and remodeling contractors are falling behind—or never had a plan to process the demand in the first place (namely, the leads they are receiving).

Construction professionals are certainly feeling the squeeze — which leads to the question: “Is there a better way?”

This is where HubSpot comes in. Read on for two case studies of home builders and remodelers using HubSpot to reach their growth potential.

[Read more…]

April 30, 2022 By Carrie Gallagher

HubSpot for Professional Services Firms

To begin, let’s look at the professional services industry as a whole. The accounting sub sector alone generates around $180 billion a year and over $2 trillion is the combined revenue of all professional service firms in the United States (2018). And, approximately 9.3 million people are employed in the industry. This shows us that there is a lot of opportunity for growth.

The professional services industry has been faced with a number of disruptors including a diminishing talent pool, a technological revolution, and certainly new business models that include services that are personalized but maybe not ‘in person.’ Those firms that have pivoted and rolled with the punches have held on and maybe even flourished; those that sat stagnantly, likely haven’t survived. While the road has been long and dark, the profitability of the industry is looking up. With careful planning, professional service providers can get back to doing what they do best, serving others. Digitalization is essential to almost every industry, and it is certainly key in the professional services industry. What are the challenges you have been facing?

[Read more…]

April 16, 2022 By Carrie Gallagher

HubSpot for Higher Education

The global pandemic has accelerated a trend that’s been happening for many years in higher education.

More schools are closing their doors each year because they can’t meet enrollment numbers. At the same time, colleges and universities are spending over $85 billion on software technology tools…they need this technology working better for them in order to overcome the outreach and enrollment challenges they’re facing.

Today’s prospective students engage with content at a rate that most schools can’t keep up with. That’s why HubSpot built a CRM and marketing platform totally different than others on the market.

Most institutions still operate under two outdated realities:

A linear prospective student journey
A highly-siloed handoff between marketing teams and enrollment managers

But the reality is that your prospective student experience is anything but linear, right?

[Read more…]

April 12, 2022 By Carrie Gallagher

HubSpot for Software and Technology Companies

To begin, let’s look at the software and technology industry as a whole. There are close to half a million tech companies in the U.S. in sectors like e-commerce, cyber security, artificial intelligence creation, you name it, that employ 7.3 million people. With a global worth of $1.7 trillion dollars in information technology, it’s clear that there are a lot of opportunities for growth.

The software and technology industry is one that is broad and encompasses many verticals. The market is extremely fast moving and unpredictable and constantly growing. That, along with balancing product creation with your own ever-changing technology needs can certainly be challenging. Before we dig deeper into the other challenges the industry is struggling with as a whole, answer the following questions: What are the challenges you are facing in your software and technology space?

[Read more…]