Today I returned to the office after a lot of time away this summer — working remotely, traveling for Inbound '13, and filling the summer camp void with my son — and wasn't at my desk more than 30 minutes before I received the first sales call, from an overly energetic inside sales guy reading a … [Read more...]
Marketing Ideas for Pet Groomers
Hey, neighbor! You put a one-page list of your pet grooming services in my mailbox last week. Problem is, I don't have a pet. So you wasted paper on me. And many others like me. You also didn't put a website on your flyer — what's up with that? I Googled your business name and couldn't find … [Read more...]
Marketing Ideas for Summer Camps
My son was in a fantastic camp this summer. After our experience in 2012 ("It's terrible! They put us in group timeouts!"), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: "best summer camps in Brooklyn." Marketing kudos to the camp we … [Read more...]