Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

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What is the API Economy, and Why Should You Care?

Written by Madison Zoey Vettorino

To fully understand API economy, it’s helpful to first reflect on the term ‘API’ itself. An application programming interface, or API, is a set of rules that enables data extraction from software to be utilized in another application. Thanks to APIs, your application can connect and communicate with other software friction-free. Because APIs allow for seamless, rapid integration, they’re significantly valuable for website (and mobile app!) development.

We use APIs every day for tasks as simple as tracking our location using Google Maps when taking a rideshare.

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About Carrie Gallagher

Carrie Gallagher is an independent HubSpot consultant and Solutions Partner providing strategic and hands-on HubSpot consulting for marketing and sales teams. Her work spans CRM architecture, automation, reporting, sales processes, integrations, onboarding, and long-term HubSpot optimization.