These 20 stats are from HubSpot's 2013 State of Inbound Marketing report (I cherry picked from a list of 150 the ones I thought most relevant to small business owners). Enjoy, and feel free to send me questions about anything related to Inbound. If I don't know the answer, I will research and get … [Read more...]
Google Yanks Keyword Analytics: Create for Buyers, Not SEO
The marketing world is buzzing this week as Google, which holds 67% of the search market, announced it would begin encrypting all user search data. This means that even if you aren't searching in "private browsing" mode, Google will no longer share the keywords you used to find a specific website … [Read more...]
I Want to Take Tennis Lessons, But I Can’t Find Your Website!
I love playing tennis. Last year my husband gave me lessons for my birthday, so the first thing I did was Google the racquet club he bought them from, hoping to learn more about the instructors, how the classes were structured, and what I'd be learning. Can you believe this business didn't have a … [Read more...]
How Outbound Marketing Made Me Stop Answering My Phone
Today I returned to the office after a lot of time away this summer — working remotely, traveling for Inbound '13, and filling the summer camp void with my son — and wasn't at my desk more than 30 minutes before I received the first sales call, from an overly energetic inside sales guy reading a … [Read more...]