Last summer I started an LLC in New York State, where new businesses are required to announce themselves in a newspaper for 6 weeks. A print paper. I stuck my head in the sand for a month, then started Googling how to get it done: which newspapers were acceptable, how much it would cost, etc. Not … [Read more...]
5 Website Marketing Ideas for Real Estate Agents
If ever there were a field where marketing was vital -- both for yourself and your clients -- it's real estate. With sites like Trulia, Zillow and Realtor.com attracting the lion's share of online real estate search traffic, it's more important than ever to make yourself visible, find your own … [Read more...]
20 Reasons to Try Inbound Marketing for Your Small Business
These 20 stats are from HubSpot's 2013 State of Inbound Marketing report (I cherry picked from a list of 150 the ones I thought most relevant to small business owners). Enjoy, and feel free to send me questions about anything related to Inbound. If I don't know the answer, I will research and get … [Read more...]
Google Yanks Keyword Analytics: Create for Buyers, Not SEO
The marketing world is buzzing this week as Google, which holds 67% of the search market, announced it would begin encrypting all user search data. This means that even if you aren't searching in "private browsing" mode, Google will no longer share the keywords you used to find a specific website … [Read more...]
I Want to Take Tennis Lessons, But I Can’t Find Your Website!
I love playing tennis. Last year my husband gave me lessons for my birthday, so the first thing I did was Google the racquet club he bought them from, hoping to learn more about the instructors, how the classes were structured, and what I'd be learning. Can you believe this business didn't have a … [Read more...]