HubSpot for Construction and Remodeling

With more people staying at home over the last few years, the demand for better accommodations and a higher quality of living spaces will surely continue. What’s your construction or remodeling company’s sales and game plan to keep up? 

You know the old saying, “the early bird gets the worm?” It’s true with your construction leads as well. 

With increased demand, more and more construction and remodeling contractors are falling behind—or never had a plan to process the demand in the first place (namely, the leads they are receiving). 

Construction professionals are certainly feeling the squeeze — which leads to the question: “Is there a better way?”

This is where HubSpot comes in. Read on for two case studies of home builders and remodelers using HubSpot to reach their growth potential.

Construction companies who prioritize improving their communication to prospects and customers will reap the benefits of leveraging technology and automation.

With the constant increase in competition, companies who nurture their leads along the way will stand above when it comes to consumers making a choice on who to hire when they are ready.

Companies Like Yours Winning at Customer Experience:

The HubSpot CRM platform helps construction companies like yours reduce effort and ramp up results to tailor the conversation to builders.

What makes HubSpot the logical and best choice for construction, in particular?  As vast as the HubSpot CRM solution set is, it can be hyper-customized for specific industries (including construction and remodeling).

• Build and nurture prospect relationships
• Outpace competitors with rich client data
• Streamline process management
• Customize efforts to client needs easily
• Manage customer relationships effectively
• Improve profit margins with efficiencies

With seamless integration across marketing, sales, customer service, and more, HubSpot’s all-on-one platform gives you visibility and insights into the entire customer journey.

What’s the result? Improved customer experiences and less work for your team. How do you get there? By creating efficiencies every step along the way in your sales, marketing, and service processes.

HubSpot integrates with many widely used and popular technologies, including Outlook, Google Calendar, Zoom, Facebook Ads, Salesforce, Vimeo, …and over 400 other applications.

There’s so much you can do with HubSpot. To highlight a few:

• Capture and process your incoming leads with HubSpot’s CRM
• Track traffic and lead source data with intuitive reporting
• Automate internal and external communications as you move a prospect from initial consultation to project acceptance
• Cut down on unnecessary manual processes and leverage the power of technology to do the heavy lifting for you

A cobbled tech stack can lead to missed opportunities, a painful buying process, and disjointed customer experiences. When data is siloed across teams, it’s harder to align. HubSpot offers a single source of truth for your customer’s data, with an intuitive UX and unified codebase. 

A CRM that is easy to align and easy to adapt for you…means a seamless buying process and remarkable experiences for your customers.

Below are two real customer success stories, highlighting their specific pain points, what they needed in a solution, and how HubSpot delivered.

Local Remodeling Contractor (Eastern Pennsylvania) 

In 2015, a family-owned and operated home renovation company needed help modernizing their tracking methods and taking their marketing to the next level. They were using Excel to manage leads and current projects, and had no digital marketing efforts. At the time, the 4-person shop was up to $1.5 million in annual sales.

Looking to increase revenue and the average job size, and stay focused on larger projects to keep their crews busy, they used HubSpot as the foundation for an inbound marketing strategy.

Challenges : 

• All marketing efforts were being handled in-house (limited to direct postcards and a self-made website) 
• Clients were raving about their beautiful results, but new business was only coming in through referrals 
• Crew schedules were filled with smaller projects that took time away from more lucrative renovation projects 
• Their portfolio and featured projects were not representative of their capabilities 
• The outdated website did not convey the superior quality of their design and build projects 
• The owners had no communication channels set up to stay in touch with website visitors or interested clients

As you can see above, iIn the first year after implementing some of HubSpot’s automation tools, this home remodeler experienced a 32% increase in overall revenue growth. Job size has continued to increase and visitors that converted to contacts on their website has steadily grown. 

Luxury, Custom Home Builder (North Carolina) 

A luxury home builder with a solid referral business but a minimal digital presence was using “Structure,” a  builder-specific CRM and project management tool to manage leads and follow up. There was no automation available in the CRM, and all their processes and reporting were done manually. 

With HubSpot they were able to grow their business and establish a reliable lead flow through multiple tools that brought organization and unification to their sales team’s processes.

Challenges:

• The company was well-known for only one of its four offerings
• A consistent sales process was not used
• Sales teams struggled to qualify leads, then the sales process took too long once leads were qualified, and it was not guaranteed that these leads would close to contracts 
• No reliable lead source through digital marketing 
• Website lacked conversion opportunities but did not represent the quality they delivered 
• Management and sales teams did not have consistent reporting and handling of data and lead opportunities 
• No sustainable or reliable lead pipeline in the midst of many changes to the housing market 
• Lacked the tools needed to synchronize sales and marketing activities 

We were introduced to HubSpot as a smart solution for the many ways we were coming up short in our business management and marketing. We’ve since adopted these for a more efficient office, with no leads or clients falling between the cracks, and our business growing as a result: lead tracking and communication, sales tracking and forecasting, content organization, and lead nurturing. It has turned our business into a growth machine, with less admin work on our side.

President, Home Remodeling Contractor