With more people staying at home over the last few years, the demand for better accommodations and a higher quality of living spaces will surely continue. What’s your construction or remodeling company’s sales and game plan to keep up?
You know the old saying, “the early bird gets the worm?” It’s true with your construction leads as well.
With increased demand, more and more construction and remodeling contractors are falling behind—or never had a plan to process the demand in the first place (namely, the leads they are receiving).
Construction professionals are certainly feeling the squeeze — which leads to the question: “Is there a better way?”
This is where HubSpot comes in. Read on for two case studies of home builders and remodelers using HubSpot to reach their growth potential.
Construction companies who prioritize improving their communication to prospects and customers will reap the benefits of leveraging technology and automation.
With the constant increase in competition, companies who nurture their leads along the way will stand above when it comes to consumers making a choice on who to hire when they are ready.
Companies Like Yours Winning at Customer Experience:
The HubSpot CRM platform helps construction companies like yours reduce effort and ramp up results to tailor the conversation to builders.
What makes HubSpot the logical and best choice for construction, in particular? As vast as the HubSpot CRM solution set is, it can be hyper-customized for specific industries (including construction and remodeling).
- Build and nurture prospect relationships
- Outpace competitors with rich client data
- Streamline process management
- Customize efforts to client needs easily
- Manage customer relationships effectively
- Improve profit margins with efficiencies
With seamless integration across marketing, sales, customer service, and more, HubSpot’s all-on-one platform gives you visibility and insights into the entire customer journey.
What’s the result? Improved customer experiences and less work for your team. How do you get there? By creating efficiencies every step along the way in your sales, marketing, and service processes.
HubSpot integrates with many widely used and popular technologies, including Outlook, Google Calendar, Zoom, Facebook Ads, Salesforce, Vimeo, …and over 400 other applications.
There’s so much you can do with HubSpot. To highlight a few:
- Capture and process your incoming leads with HubSpot’s CRM
- Track traffic and lead source data with intuitive reporting
- Automate internal and external communications as you move a prospect from initial consultation to project acceptance
- Cut down on unnecessary manual processes and leverage the power of technology to do the heavy lifting for you
A cobbled tech stack can lead to missed opportunities, a painful buying process, and disjointed customer experiences. When data is siloed across teams, it’s harder to align. HubSpot offers a single source of truth for your customer’s data, with an intuitive UX and unified codebase.
A CRM that is easy to align and easy to adapt for you…means a seamless buying process and remarkable experiences for your customers.
Below are two real customer success stories, highlighting their specific pain points, what they needed in a solution, and how HubSpot delivered.
Local Remodeling Contractor (Eastern Pennsylvania)
In 2015, a family-owned and operated home renovation company needed help modernizing their tracking methods and taking their marketing to the next level. They were using Excel to manage leads and current projects, and had no digital marketing efforts. At the time, the 4-person shop was up to $1.5 million in annual sales.
Looking to increase revenue and the average job size, and stay focused on larger projects to keep their crews busy, they used HubSpot as the foundation for an inbound marketing strategy.
- All marketing efforts were being handled in-house (limited to direct postcards and a self-made website)
- Clients were raving about their beautiful results, but new business was only coming in through referrals
- Crew schedules were filled with smaller projects that took time away from more lucrative renovation projects
- Their portfolio and featured projects were not representative of their capabilities
- The outdated website did not convey the superior quality of their design and build projects
- The owners had no communication channels set up to stay in touch with website visitors or interested clients
As you can see above, iIn the first year after implementing some of HubSpot’s automation tools, this home remodeler experienced a 32% increase in overall revenue growth. Job size has continued to increase and visitors that converted to contacts on their website has steadily grown.
Luxury, Custom Home Builder (North Carolina)
A luxury home builder with a solid referral business but a minimal digital presence was using “Structure,” a builder-specific CRM and project management tool to manage leads and follow up. There was no automation available in the CRM, and all their processes and reporting were done manually.
With HubSpot they were able to grow their business and establish a reliable lead flow through multiple tools that brought organization and unification to their sales team’s processes.
- The company was well-known for only one of its four offerings
- A consistent sales process was not used
- Sales teams struggled to qualify leads, then the sales process took too long once leads were qualified, and it was not guaranteed that these leads would close to contracts
- No reliable lead source through digital marketing
- Website lacked conversion opportunities but did not represent the quality they delivered
- Management and sales teams did not have consistent reporting and handling of data and lead opportunities
- No sustainable or reliable lead pipeline in the midst of many changes to the housing market
- Lacked the tools needed to synchronize sales and marketing activities
We were introduced to HubSpot as a smart solution for the many ways we were coming up short in our business management and marketing. We’ve since adopted these for a more efficient office, with no leads or clients falling between the cracks, and our business growing as a result: lead tracking and communication, sales tracking and forecasting, content organization, and lead nurturing. It has turned our business into a growth machine, with less admin work on our side.President, Home Remodeling Contractor
HubSpot’s CRM platform has all the tools and integrations you need to solve for the many challenges mentioned above. HubSpot was created so that never again do you have multiple platforms you’re trying to force to work together, and instead everyone is operating from one single source of truth. Likewise, each one is intuitive and easy to use for the ultimate customer experience. Each product in the HubSpot CRM platform is powerful alone, but the real magic happens when you use them together.
HubSpot helps you to create a connected customer experience for individuals and companies seeking your services. It allows you to automate and unify your sales, marketing, and service teams so everyone is on the same page. It allows you to create workflows that make communication more efficient, while at the same time tracking them to ensure all leads are followed-through and buyer’s needs are met.
Sales Hub, Marketing Hub, Service Hub, CMS Hub, and Operations Hub are each part of HubSpot’s connected CRM platform to help you grow better. When you use two or more hubs together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.
HubSpot Sales Hub is a time-saving sales CRM that provides you with an in-depth 360 degree view of your prospects, while minimizing busy work and giving your sales team time to close deals. Sales Hub can also help you leverage documents, and track bids and proposals, ensuring the right follow-up communications occur. Sales Hub helps you track revenue by deal stage across various pipelines. Create email onboarding sequences to automate deal stage communications and reduce manual follow-up for recurring communications. And, that is just the tip of the iceberg.
Rather than using multiple tools to accomplish each of these tasks separately, HubSpot’s sales software enables teams to do all their work under one roof. Save time and energy by using a single tool, rather than splitting up your team’s energy (and information) across multiple platforms..
HubSpot Marketing Hub is a CRM-powered marketing platform that allows you to create, manage, and track your marketing campaigns. It provides everything you need to get found, connect with new prospects, and nurture them into buyers.
With Marketing Hub, all your marketing tools and data are in one place, so you don’t have to juggle multiple solutions and waste time stitching together reporting. It’s deeply powerful and easy to use. Last but not least, you can easily sync Marketing Hub with more than 1,250 custom integrations so your marketing team has all its favorite tools on one platform.
Popular features in HubSpot’s marketing software include the ability to:
- Build personalized, automated email campaigns
- Track marketing performance with built-in analytics and custom reporting
- Manage all your social media accounts in one place
- Design and host SEO optimized blog posts and web pages
- Get your whole team speaking with one voice with campaign management tools
Service Hub allows you to provide superior customer service. Among other things, it allows you to manage the onboarding of new customers, collect, organize, and respond to customer support requests, and ensure the growth and satisfaction of your customers.
While most customer service software solutions solve for a specific use case, Service Hub is unique in its connection to the HubSpot CRM platform. With features that make it easy to deliver authentic, personalized service, Service Hub empowers you to prioritize the customer experience.
CMS Hub is a content management system (CMS) that facilitates creating, managing, and modifying information on a website. With a CMS, your developers can build flexible, beautiful website themes that your marketing team can use to make website updates on their own, creating and personalizing your website for every visitor.
HubSpot’s CMS Hub allows marketers to take ownership over their website. You won’t have to worry about security concerns or broken pages, freeing you up to focus on the experience you’re providing customers instead. And with flexible themes, you can ensure your brand and design stay consistent across pages.
The Operations Hub seamlessly integrates with all the tools above, and allows you to connect data and automate processes for a friction-free experience between your teams. You are essentially aligning large amounts of data around a secure, single source of truth and presenting it in a clean, consistent, and easily accessible manner. Likewise, the Operations Hub helps you streamline processes that allow you to reduce manual work while at the same time personalizing your messaging and improving customer experience.
Wondering if HubSpot is right for you? Schedule a call with Carrie Gallagher at Lovable Marketing and learn how to start generating and nurturing the right leads for your business.