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Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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Carrie Gallagher - Home | HubSpot for Construction and Remodeling

May 8, 2022 By Carrie Gallagher

HubSpot for Construction and Remodeling

With more people staying at home over the last few years, the demand for better accommodations and a higher quality of living spaces will surely continue. What’s your construction or remodeling company’s sales and game plan to keep up? 

You know the old saying, “the early bird gets the worm?” It’s true with your construction leads as well. 

With increased demand, more and more construction and remodeling contractors are falling behind—or never had a plan to process the demand in the first place (namely, the leads they are receiving). 

Construction professionals are certainly feeling the squeeze — which leads to the question: “Is there a better way?”

This is where HubSpot comes in. Read on for two case studies of home builders and remodelers using HubSpot to reach their growth potential.

Construction companies who prioritize improving their communication to prospects and customers will reap the benefits of leveraging technology and automation.

With the constant increase in competition, companies who nurture their leads along the way will stand above when it comes to consumers making a choice on who to hire when they are ready.

Companies Like Yours Winning at Customer Experience:

how construction contractors can provide a great customer experience using HubSpot

The HubSpot CRM platform helps construction companies like yours reduce effort and ramp up results to tailor the conversation to builders.

What makes HubSpot the logical and best choice for construction, in particular?  As vast as the HubSpot CRM solution set is, it can be hyper-customized for specific industries (including construction and remodeling).

  • Build and nurture prospect relationships
  • Outpace competitors with rich client data
  • Streamline process management
  • Customize efforts to client needs easily
  • Manage customer relationships effectively
  • Improve profit margins with efficiencies

With seamless integration across marketing, sales, customer service, and more, HubSpot’s all-on-one platform gives you visibility and insights into the entire customer journey.

What’s the result? Improved customer experiences and less work for your team. How do you get there? By creating efficiencies every step along the way in your sales, marketing, and service processes.

HubSpot integrates with many widely used and popular technologies, including Outlook, Google Calendar, Zoom, Facebook Ads, Salesforce, Vimeo, …and over 400 other applications.

There’s so much you can do with HubSpot. To highlight a few:

  • Capture and process your incoming leads with HubSpot’s CRM
  • Track traffic and lead source data with intuitive reporting
  • Automate internal and external communications as you move a prospect from initial consultation to project acceptance
  • Cut down on unnecessary manual processes and leverage the power of technology to do the heavy lifting for you

A cobbled tech stack can lead to missed opportunities, a painful buying process, and disjointed customer experiences. When data is siloed across teams, it’s harder to align. HubSpot offers a single source of truth for your customer’s data, with an intuitive UX and unified codebase. 

A CRM that is easy to align and easy to adapt for you…means a seamless buying process and remarkable experiences for your customers.

Below are two real customer success stories, highlighting their specific pain points, what they needed in a solution, and how HubSpot delivered.

Local Remodeling Contractor (Eastern Pennsylvania) 

In 2015, a family-owned and operated home renovation company needed help modernizing their tracking methods and taking their marketing to the next level. They were using Excel to manage leads and current projects, and had no digital marketing efforts. At the time, the 4-person shop was up to $1.5 million in annual sales.

HubSpot for Construction and Remodeling: Eastern Pennsylvania Remodeling Contractor
Eastern Pennsylvania Remodeling Contractor

Looking to increase revenue and the average job size, and stay focused on larger projects to keep their crews busy, they used HubSpot as the foundation for an inbound marketing strategy.

Challenges : 

  • All marketing efforts were being handled in-house (limited to direct postcards and a self-made website) 
  • Clients were raving about their beautiful results, but new business was only coming in through referrals 
  • Crew schedules were filled with smaller projects that took time away from more lucrative renovation projects 
  • Their portfolio and featured projects were not representative of their capabilities 
  • The outdated website did not convey the superior quality of their design and build projects 
  • The owners had no communication channels set up to stay in touch with website visitors or interested clients
HubSpot for Construction and Remodeling Contractors
HubSpot’s all-in-one solution is a platform where each component is seamlessly connected to the other for streamlined communication and optimum process efficiency. 
HubSpot for Construction and Remodeling Contractors

As you can see above, iIn the first year after implementing some of HubSpot’s automation tools, this home remodeler experienced a 32% increase in overall revenue growth. Job size has continued to increase and visitors that converted to contacts on their website has steadily grown. 

Luxury, Custom Home Builder (North Carolina) 

A luxury home builder with a solid referral business but a minimal digital presence was using “Structure,” a  builder-specific CRM and project management tool to manage leads and follow up. There was no automation available in the CRM, and all their processes and reporting were done manually. 

With HubSpot they were able to grow their business and establish a reliable lead flow through multiple tools that brought organization and unification to their sales team’s processes.

Challenges:

  • The company was well-known for only one of its four offerings
  • A consistent sales process was not used
  • Sales teams struggled to qualify leads, then the sales process took too long once leads were qualified, and it was not guaranteed that these leads would close to contracts 
  • No reliable lead source through digital marketing 
  • Website lacked conversion opportunities but did not represent the quality they delivered 
  • Management and sales teams did not have consistent reporting and handling of data and lead opportunities 
  • No sustainable or reliable lead pipeline in the midst of many changes to the housing market 
  • Lacked the tools needed to synchronize sales and marketing activities 
HubSpot for Construction and Remodeling Contractors: North Carolina Luxury Home Builder
North Carolina Luxury Home Builder
HubSpot for Construction and Remodeling Contractors
In 2018, this customer was only able to track one lead as coming through their website traffic. In just two years, website leads per month increased to 55 and the business experienced over $10 million in revenue growth attributed to organic traffic.

We were introduced to HubSpot as a smart solution for the many ways we were coming up short in our business management and marketing. We’ve since adopted these for a more efficient office, with no leads or clients falling between the cracks, and our business growing as a result: lead tracking and communication, sales tracking and forecasting, content organization, and lead nurturing. It has turned our business into a growth machine, with less admin work on our side.

President, Home Remodeling Contractor

HubSpot’s CRM platform has all the tools and integrations you need to solve for the many challenges we mentioned above. HubSpot was created so that never again do you have multiple databases that you are trying to force to work together, instead everyone is operating from one single source of truth. Likewise, each one is intuitive and easy to use for the ultimate customer experience. Each product in the platform is powerful alone, but the real magic happens when you use them together.

Hubspot’s CRM will help you to create a connected customer experience for individuals and companies seeking your services. It also allows you to automate and unify your sales, marketing, and service teams so everyone is on the same page. Likewise, you can create workflows that make communication more efficient while at the same time tracking them to ensure all leads are followed-through and buyer’s needs are met.

Sales Hub

HubSpot’s Sales Hub is a time-saving tool that provides you with an in-depth 360 degree view of your prospects while minimizing your busy work and giving you time to close deals. The Sales Hub will also help you leverage documents, track bids and proposals, ensuring the right follow-up communications occur. The Sales Hub also helps you track revenue by deal stage across various pipelines as well. You can also create email onboarding sequences to automate deal stage communications and reduce manual follow-up for recurring communications. And, that is just the tip of the iceberg.

As we mentioned above, HubSpot deals provides a single location for sales cycle details which can help your teams’ performance numbers and revenue goals. Likewise, the document library will help you manage content, make it self-serve, and aggregate data about its usage so you can gauge content effectiveness. 

Marketing Hub

HubSpot’s Marketing Hub is a CRM-powered marketing platform that allows you to create, manage, and track your campaigns. It provides you with everything you need to get found, engage new people, and nurture them. It also provides you with informative data to steer future marketing efforts and track your PPC ad campaigns all in one platform. You can also use the Marketing Hub to develop lead nurturing workflows to educate consumers and manage and automate your social messaging.

With HubSpot, you can create dynamic personalized emails at various stages of the buying process to connect with customers at all stages of the buyer’s journey. Triggers for various behaviors and different stages will help your customer get the right email at the right time, while you get notified when they are ready to commit.Also, with HubSpot’s workflow tool, you can publish and schedule to publish content to your social accounts at the recommended time for your target audience.

Service Hub

The Service Hub is another well-crafted HubSpot tool that allows you to provide superior customer service. You can create custom properties to track leads and customer’s preferences to enable a highly tailored and connected experience. The Service Hub also allows you to leverage tickets and a customer portal to track, manage, and resolve customer issues. You can also develop knowledge-based content that allows customers to self-solve. With Service Hub, you are able to monitor how quickly a customer’s questions are answered and problems are resolved as well as create surveys to measure customer satisfaction and your companies net promoter scores.  

With a shared inbox, you can connect you teams. Email, live chat, Facebook Messenger, and more to one universal inbox to make everything visible to your teams and make it easy to manage. Video messaging is available right inside HubSpot as well. You can create and use them to build stronger relationships during your onboarding process or for customer relationships.

CMS Hub

In your industry, where a majority of your customers are searching for you, it’s essential that they are greeted with a high quality website with all the information they might need to make a decision. With CMS Hub, you can create a secure, mobile-optimized website that is responsive, easy to understand, and optimized for quick, mobile, on-the-road inquiries. Also, you can compile a resource center to leverage forms and essential information consumers want and need while you gather information about potential buyers. The Hub will also help you to create a modern and attractive website with a chat option where customers can ask the questions that are on their minds in real time, 24/7. Likewise, HubSpot’s CMS Hub has the tools to manage your on-page SEO as well as monitor traffic sources. 

HubSpot’s SEO tools make it easy to optimize your website for search engines and searches and even provides recommendations to improve your SEO performance. Likewise, with website tracking, you can track every visitor to your site in one place and use your CRM data to create personalized digital experiences. 

Operations Hub

The Operations Hub seamlessly integrates with all the other tools and allows you to connect data and automate processes for a friction-free experience between your teams. You are essentially aligning large amounts of data around a secure, single source of truth and presenting it in a clean, consistent, and easily accessible manner. Likewise, the Operations Hub helps you streamline processes that allow you to reduce manual work while at the same time personalizing your messaging and improving customer experience.

Once you decide that HubSpot is right for you, Lovable Marketing makes it easy for you to integrate, get up to speed, use it, and experience success quickly. With dedicated onboarding and one-to-one training, your teams will be up and running swiftly. You can also rely on HubSpot day or night with 24/7 phone support. 

Related

Filed Under: HubSpot, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Operations Hub, HubSpot Sales Hub, HubSpot Service Hub, Inbound Marketing

About Carrie Gallagher

Certified HubSpot Marketing Consultant, helping businesses large and small implement strategic, budget-friendly inbound marketing programs on the HubSpot CRM.

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