Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

HubSpot

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4 AI Controversies Marketers Should Avoid

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?

To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.

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Crew aims to build the ‘HubSpot for recruiting’

Amine Skalli recruited teams for 10 years, including four as a tech professional recruiter. In his last startup, he relied exclusively on outbound recruiting — in other words, proactively searching for and contacting potential candidates for open positions. But after trying a variety of applicant tracking systems (ATS), he found that they tended to lack key features like automation, workflows, filters and metrics.

“We ended up switching to HubSpot. It was better but still not good enough — the tool didn’t fit 100% of our HR needs,” Skalli told TechCrunch. “So I decided to create the HubSpot for recruiting.”

This “HubSpot for recruiting” idea blossomed into Crew, a Y Combinator-backed startup that’s raised $2.45 million in financing to date. Joined by Ruben Gueunoun, Skalli — who once built an e-commerce unit at a bicycle company — sought to build an ATS that gave recruiters a way to seek talent together as a team, at scale.

France-based Crew launched in 2020 out of the Belgium-headquartered startup studio eFounders before joining Y Combinator’s accelerator program. Rebel, Secret and Kima are among the seed-stage funds that contributed to the company’s initial tranche.

“Hiring is now a team effort and is no longer the sole responsibility of the recruiter. Companies require a collaborative and user-friendly tool to ensure its adoption by all stakeholders, including hiring managers, team members, advisors and investors,” Skalli said. “Crew is the first ATS built like a customer relationship management (CRM) system to address the growing needs of the recruiting industry.”

Read the full article:
https://techcrunch.com/2023/02/14/crew-aims-to-build-the-hubspot-for-recruiting/
By: Kyle Wiggers
Publication Date: 2023-02-14

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Should Your Business Use HubSpot?

If you’re looking to jump onto the CRM train, then you would be hearing a lot about HubSpot. Is Hubspot worth it — it’s one of the most common questions that business executives ask when they first discover the software. It’s one of the most popular CRM systems in the world, and there are plenty of good reasons why it’s regarded as one of the best on the market. Keep reading to find out more about HubSpot and why your business needs this CRM system in 2023.

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How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!

Yesterday I did a demo of the new Form Interactions event trigger in HubSpot workflows. Now, this is totally different from form views and form submissions, in that somebody in your CRM can come back to your website, and they can simply interact with a form, meaning they can start to fill out a field — they don’t even have to submit the form — and they can be enrolled in a workflow.

I think this is amazing. I couldn’t even believe that I was experiencing this when I found it! So, what this means for marketing teams: you can start to report on how many of your forms are being abandoned by people in your CRM.

Are your forms too long? Are you asking for too many required fields? Is it just too darn confusing for people to fill out? Why are people not filling out your forms completely and submitting them?!

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