HubSpot

January 24, 2023 By Carrie Gallagher

How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!

Yesterday I did a demo of the new Form Interactions event trigger in HubSpot workflows. Now, this is totally different from form views and form submissions, in that somebody in your CRM can come back to your website, and they can simply interact with a form, meaning they can start to fill out a field — they don’t even have to submit the form — and they can be enrolled in a workflow.

I think this is amazing. I couldn’t even believe that I was experiencing this when I found it! So, what this means for marketing teams: you can start to report on how many of your forms are being abandoned by people in your CRM.

Are your forms too long? Are you asking for too many required fields? Is it just too darn confusing for people to fill out? Why are people not filling out your forms completely and submitting them?!

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January 23, 2023 By Carrie Gallagher

Demo: HubSpot’s Form Interactions Event Trigger!

I think I’ve discovered HubSpot’s best kept secret: Form Interactions in the “event triggers” beta for workflows. In my opinion this is a game changer for creating form abandonment strategies, and I wonder where HubSpot could be going with this new feature. Maybe A/B form testing? How amazing would that be?!

Anyway, in this week’s video I share a demo of this feature and how I’ve put a Form Interactions workflow together to identify website visitors who simply “interact” with my Referral Program form but don’t submit it.

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January 17, 2023 By Content Curator

Ryan Reynolds On AI-powered Marketing

Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile.

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January 16, 2023 By Carrie Gallagher

Beta Demo: How I’m Using HubSpot’s New Event-Based Workflow Trigger

HubSpot has a new feature in beta. It’s in the workflows tool, and it’s for event-based triggers. This is something you could use for many, many different use cases, but I’m using it for a very simple one. In this demo we jump into my own HubSpot and I show you how I’m using it and how I put it together.

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January 9, 2023 By Carrie Gallagher

Holiday Marketing: How One Company Blew Up Their Email List on Thanksgiving (and not in a good way)

Welcome to the second week of 2023. We made it!

Today I’m gonna share a little story with you about something that happened with one of my clients in 2022. So, this client is B2C and they sell a product that people in a particular geography are very interested in. These people come to the company website, and sometimes learn they’re not eligible for this company’s product right away. So, they fill out a HubSpot form, they go into the client’s HubSpot CRM, and they sit there for several months in some cases, waiting to find out when they’ll become eligible for the product.

This past Thanksgiving, without telling me they were going to do this (because I would have told them “don’t do this”), they sent an email blast to a few thousand of the people who were not eligible for their product. The email basically said, “Happy Thanksgiving, we’re so thankful for you.” The button in the email, the call-to-action, sent them to the company website where these people found out they still weren’t eligible for the product.

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