HubSpot is testing a new integration that allows marketers to connect a ChatGPT Ads account to HubSpot, create campaigns, review performance, track revenue, and automate follow-up alongside their other advertising channels.
The feature is currently in beta, so HubSpot customers must request access before they can begin using it.
As a HubSpot consultant, I think this is an important update for reasons that go well beyond convenience. It has the potential to connect one of the newest digital advertising channels directly to the CRM, where businesses can evaluate whether their advertising is actually generating contacts, customers, and revenue.
That is much more valuable than simply seeing clicks and impressions in another advertising dashboard.
[Read more…] about HubSpot’s ChatGPT Ads Integration Could Be One of Its Most Important Advertising Updates