HubSpot Feature Releases

October 2, 2026 By Carrie Gallagher

HubSpot Work Is Now Live in Public Beta

HubSpot has launched HubSpot Work, now available in public beta, and this is one of the more interesting product updates I’ve seen from them recently.

At first glance, HubSpot Work sounds like project management: projects, tasks, tables, documents, forms, and workflows.

But I don’t think the real story is that HubSpot is building another place to manage projects.

The real story is that they’re bringing the work your teams do around your CRM directly into HubSpot, where it can use the customer data that’s already there.

And with AI agents added to the mix, that opens up some very interesting possibilities.

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September 29, 2026 By Carrie Gallagher

HubSpot Just Made Conversation Data Searchable in Breeze Assistant

HubSpot has released a public beta that I think could be far more significant than it sounds at first glance: your HubSpot conversation history is now searchable in Breeze Assistant.

That includes emails, live chats, and messages associated with your customer conversations.

The important part isn’t simply that Breeze can search them. It’s what this makes possible for HubSpot users who have historically had very limited ways to analyze the actual content of their conversations.

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September 16, 2026 By Carrie Gallagher

HubSpot’s Biggest AI Announcement at UNBOUND 2026 Isn’t Just About AI. It’s About Context.

HubSpot made some significant AI announcements at UNBOUND 2026, but one message from the opening keynote stood out to me as a HubSpot consultant: AI is only as useful as the information it has about your business.

We hear a lot about AI agents, automation, and new tools that promise to make our work easier. But what happens when those tools don’t understand your products, your customers, your sales process, or even how your team operates?

That’s the problem HubSpot is trying to solve with what it calls Growth Context.

And I think it’s an important development for businesses using HubSpot.

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September 16, 2026 By Carrie Gallagher

HubSpot’s Self-Updating CRM: What the New Breeze Assistant Means for Sales Teams

One of the most persistent challenges I encounter as a HubSpot consultant is getting accurate, complete information into the CRM.

Salespeople are busy. They have meetings, phone calls, emails, and follow-up tasks competing for their attention.

Updating contact records and deal stages isn’t always their first priority.

The result is familiar: missing notes, outdated deal information, incomplete contact records, and managers who can’t fully trust their pipeline reports.

At UNBOUND 2026, HubSpot introduced its vision for addressing this problem with a self-updating CRM and a rebuilt Breeze Assistant.

The announcement is about more than eliminating manual data entry. It’s about making the CRM a more active part of how sales teams work.

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September 16, 2026 By Carrie Gallagher

HubSpot’s New Marketing Studio Brings AI Search, Campaign Planning, and Execution Together

One of the marketing announcements that caught my attention during HubSpot’s UNBOUND 2026 keynote was the introduction of the new Marketing Studio.

As businesses adjust to changes in search behavior, marketing teams are facing a difficult challenge: figuring out how to maintain visibility, generate demand, and demonstrate results as AI changes the way people discover products and services.

HubSpot’s new Marketing Studio is designed to bring those activities together, from identifying opportunities to planning, creating, launching, and measuring campaigns.

And there’s a particularly interesting connection to AI search visibility.

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