The Lovable Marketing Blog by Carrie Gallagher

September 15, 2014 By Carrie Gallagher

Inbound ’14 – Day One Recap

I’ve had my ticket to HubSpot’s Inbound ’14 since November, THAT is how excited I am to be back in Boston. The day started with a quick (and friendly!) 38-minute JetBlue flight from JFK. Later, while waiting for the venue shuttle HubSpot arranged, I met and had a lovely conversation with Mary Planding of Inbound Marketing Squad, who I’ve been familiar with through the HubSpot Partners LinkedIn group.

After a quick check-in at BCEC, I headed upstairs for the partner reception and bumped into Joey Giangola, an insurance pro from Ohio who I only know from Google+, but just happened to have had a Twitter exchange with an hour earlier. Totally random, but nice to finally shake hands and put a human face to the avatar!

The partner presentation by Patrick Shea and Peter Caputa was great (we played HubPartner Wheel of Fortune!), and some new changes to the tiers program were announced that I expect will help level the playing field for small players like me.

Soon after the partner keynote, I snagged a front row seat to Guy Kawasaki’s welcome keynote. My online opinion of Guy has always been “that has to be the happiest man on the internet,” and he is just like that in real life. His smile is contagious. And Canva rocks — check it out.

Here are Guy’s slides: 10 lessons he learned working for Steve Jobs. Enjoy, and good night. Big day tomorrow!

July 9, 2014 By Carrie Gallagher

5 Website Marketing Ideas for Real Estate Agents

If ever there were a field where marketing was vital — both for yourself and your clients — it’s real estate. With sites like Trulia, Zillow and Realtor.com attracting the lion’s share of online real estate search traffic, it’s more important than ever to make yourself visible, find your own voice, and put a personal touch to your services. Today I want to tell you about a residential realtor doing just that.

May 17, 2014 By Carrie Gallagher

7 Tips for Optimizing Your Business Blog

Did you know 70% of buyers say that blogs affect their purchasing decisions? For small business owners on tight marketing budgets, this is great news, because it means just a little extra time tweaking your website can have a big impact on turning looky-loos into leads.

The 7 tips I bring you today are inspired by episode 2 of the “Get More Bang for Your Business Blogging Buck” HubSpot webinar series, where the conversation centered on optimizing blog content to give prospects the information they need to make confident decisions.

May 9, 2014 By Carrie Gallagher

More Bang for Your Business Blogging Buck

This week I attended a HubSpot webinar on how to “Get More Bang for Your Business Blogging Buck.” The presenters, Connor Sullivan and Mark Kilens, packed so much great advice into the hour, I thought it worth sharing some favorite takeaways.

May 5, 2014 By Carrie Gallagher

Why You Should Never Put Auto-Play Music on Your Website

Today I signed my son up for piano lessons. The company’s website, where I registered, was in need of help on so many levels I’m going to write a series of “what not to do” posts about it. Installment #1: adding music to your website is a really bad idea.