In my day job I receive lots of offers to buy lists of email addresses. “Do people really fall for this stuff?” I think to myself. Buying email lists is so … 1997. But email marketing is still extremely effective when done the right way: permission-based, educational, helpful, and entertaining.
The Agony and the Ecstasy of #Inbound14: Coping With a Post-Conference Funk
I’m a little depressed, and knew it was coming. The same thing happened last year when I got home from Inbound ’13. My boss didn’t get me and my big, inboundy ideas, and every company I interacted with pissed me off.
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Inbound ’14 – Day One Recap
I’ve had my ticket to HubSpot’s Inbound ’14 since November, THAT is how excited I am to be back in Boston. The day started with a quick (and friendly!) 38-minute JetBlue flight from JFK. Later, while waiting for the venue shuttle HubSpot arranged, I met and had a lovely conversation with Mary Planding of Inbound Marketing Squad, who I’ve been familiar with through the HubSpot Partners LinkedIn group.
After a quick check-in at BCEC, I headed upstairs for the partner reception and bumped into Joey Giangola, an insurance pro from Ohio who I only know from Google+, but just happened to have had a Twitter exchange with an hour earlier. Totally random, but nice to finally shake hands and put a human face to the avatar!
The partner presentation by Patrick Shea and Peter Caputa was great (we played HubPartner Wheel of Fortune!), and some new changes to the tiers program were announced that I expect will help level the playing field for small players like me.
Soon after the partner keynote, I snagged a front row seat to Guy Kawasaki’s welcome keynote. My online opinion of Guy has always been “that has to be the happiest man on the internet,” and he is just like that in real life. His smile is contagious. And Canva rocks — check it out.
Here are Guy’s slides: 10 lessons he learned working for Steve Jobs. Enjoy, and good night. Big day tomorrow!
5 Website Marketing Ideas for Real Estate Agents
If ever there were a field where marketing was vital — both for yourself and your clients — it’s real estate. With sites like Trulia, Zillow and Realtor.com attracting the lion’s share of online real estate search traffic, it’s more important than ever to make yourself visible, find your own voice, and put a personal touch to your services. Today I want to tell you about a residential realtor doing just that.
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7 Tips for Optimizing Your Business Blog
Did you know 70% of buyers say that blogs affect their purchasing decisions? For small business owners on tight marketing budgets, this is great news, because it means just a little extra time tweaking your website can have a big impact on turning looky-loos into leads.
The 7 tips I bring you today are inspired by episode 2 of the “Get More Bang for Your Business Blogging Buck” HubSpot webinar series, where the conversation centered on optimizing blog content to give prospects the information they need to make confident decisions.
