Hey, neighbor! You put a one-page list of your pet grooming services in my mailbox last week. Problem is, I don’t have a pet. So you wasted paper on me. And many others like me. You also didn’t put a website on your flyer — what’s up with that? I Googled your business name and couldn’t find your site there either; only some reviews on Yelp.
[Read more…] about Marketing Ideas for Pet GroomersMarketing Ideas for Summer Camps
My son was in a fantastic camp this summer. After our experience in 2012 (“It’s terrible! They put us in group timeouts!”), I spent a lot of time researching alternatives. Like most moms, the first stop was Google: “best summer camps in Brooklyn.”
Marketing kudos to the camp we ended up choosing, because their site does show up on page one of Google’s search results (did you know 75% of users never go past the first page?). The problem is they were below the fold, meaning I had to scroll to the bottom.
Marketing the Value of a Youth Enrichment Program
My son is a busy kid. In his 10 years on earth he’s been enrolled in baseball, basketball, tennis, ice hockey, karate, dance, pottery, chess, piano, architecture, Lego robotics, archery, music, and traditional summer day camp. Each program has had a lot to offer, but the one thing they could all benefit from is learning how to stand out to avid online researchers like me.
[Read more…] about Marketing the Value of a Youth Enrichment Program
Summer Camp Marketing: What to Do When the Kids Leave
It’s the end of summer camp season. Thousands of children are saying their goodbyes and embarking on a new school year, and maybe you’re thinking this is a good time to finally take a vacation.
Well don’t go anywhere yet … not until you’ve surveyed every family and counselor.
“But we already send a survey to our families!”
And that’s nice, but I have a feeling you’re not gathering nearly as much data as you could. Simply asking “on a scale of 1-10, how would you rate your child’s summer camp experience?” yields nothing in terms of marketing intelligence.
[Read more…] about Summer Camp Marketing: What to Do When the Kids LeaveThe Biggest Content Marketing Trends in 2017
Author: contentmarketinginstitute.com
I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.
Here are what I believe are some of the biggest issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint).
Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.
One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year.
In almost every keynote speech I give, I ask the audience members whether their organizations have a documented content marketing strategy. Sadly, most do not. Our research tells us that those organizations that do have one, and that review it consistently, are more likely to be successful. Even though you (the expert reading this) might think this is basic, it’s not. We are still too focused on campaigns and talking about our products, instead of truly driving value outside the products and services we offer.
Read More at contentmarketinginstitute.com