It’s common wisdom among marketers that most long-form content should be, at most, mildly promotional.
The goal is to help the reader or prospect. Then, prospects will gradually come to see the company as expert at solving their problems, and they’ll sign up for a demo or reach out for a discovery call. That is how long-form content grows businesses.
But not all marketing content should be nonpromotional. The question is, then, How promotional should each marketing content asset be? How do companies figure out the proper level of promotion across their content marketing mix?[Read more…] about How Promotional Should Marketing Content Be?