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Author: Jeff Bullas

7 Influencer Marketing Insights You Need to Know Today

It was an invitation.

Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.

“I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?”

The art of creating and publishing online was revealing its promise.

I had been creating and sharing content for 2 years. My Twitter audience sat at 20,000 and we were on a mission to share the power of social media to the world. One blog post and one tweet at a time.

Digital global content was defining the discovery of a personal brand. It was a revelation.

But it’s much more than content

But it was a conversation over a glass of red wine that I won’t forget.

It was in Italy. I had raised a question as to why I was invited to speak in a country more than 12,000 kms away from my home city. It hadn’t been arranged via a speaking agency, a friend or business referral. So why? The answer was simple and memorable.

 

Read More at jeffbullas.com

Author: prdaily.com

Content marketing is still one of the hottest forms of marketing communications out there, but getting the right mix can be tricky.

There’s no doubt that the state of content marketing is strong:

· 77 percent of marketers are now using content marketing.

· 69 percent of marketers are creating more content now than they did a year ago.

· 66 percent of businesses rate their content marketing as basic and consistent.

· 62 percent of businesses aim to create more engaging, higher quality content.

So, how do you create high-quality content and meet desired growth rates? According to UK-based content marketing agency JBH, it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.

WEBCAST: Give your social media PR a shot in the arm.

The specifics of those are contained in an infographic JBH created, which incorporates content marketing with another favorite for communicators: a stiff drink.

For example, the agency likens a successful company blog—which 67 percent of marketers use effectively—to a daiquiri. It suggests the following recipe:

 

Read More at prdaily.com

Author: moz.com

The gentleman sitting across the table from me at a crowded lunch spot has what he sees as a workable business idea for a local business, a sound plan to get it off the ground, enough funds to weather the ups and downs of the current business climate in his area, and the determination to stick around long enough to be successful.

However, what he doesn’t have are the answers to three questions pertaining to content marketing for his small business:

“How do I [rank higher in local SERPs?]”

“Do I need to use social media? Will it help my brand?”

My heart breaks a little as he looks down to pick at his salad. Not because I don’t like questions, or because the questions are difficult to answer. They aren’t.

In fact, the answer I gave comes from a slogan i learned of in college and have used repeatedly when attempting to get small brands to see the shortest path to success: “Think globally, act locally.”

Every brand wants to be No. 1 in the SERPs, or so they think.

What they really want, however, is to be the No. 1 most-chosen brand.

 

Read More at moz.com

Author: Ginna Hall

While there were many great stories from amazing thought leaders circulating around the Content Marketing Conference 2016, the “Unicorn Rocket Technology” outlined by Larry Kim, Founder of WordStream, was one of the more memorable tales. Part movie stills from “The Martian,” part hilarious memes and all solid social media marketing tips, his presentation took listeners on a business-boosting journey that was, quite literally, out of this world.

Here are Larry’s 10 secret tips for building a high-powered “Unicorn Rocket” of your very own, all from the comfort of your earthbound office.

#10 – Find your unicorn(s). The Unicorn in this equation refers to your best-producing content, as it stands right now. Larry enthused on the power of the top 1% to 2% of your existing content – by scale and interest, not a specific numeric metric – in his session. These, he explained, would be what actually comprised your successful social media marketing – your “rocket” – that would interest and engaged customers for a minimum spend and an excellent ROI. He cautioned against trying to “respark” losing and low-interest content, calling these donkeys in contrast to unicorns; money doesn’t have to be divided evenly among marketing attempts, and can and should be proportioned according to content’s past performance, not hopeful future performance. Larry admonished that chasing after – and trying to prop up – past content that failed in comparison to your unicorns will quickly send you in a “donkey spiral” of throwing good effort after bad, marketing-wise.

 

Read More at contentmarketingconference.com