TuneIn, the world’s leading live-streaming audio service, and HubSpot, the customer relationship management (CRM) platform for scaling companies, announced the launch of HubSpot Podcast Network on TuneIn, a radio feed that continuously streams HubSpot’s extensive content library through the TuneIn platform.[Read more…] about TuneIn and HubSpot Launch the HubSpot Podcast Network
How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!
Yesterday I did a demo of the new Form Interactions event trigger in HubSpot workflows. Now, this is totally different from form views and form submissions, in that somebody in your CRM can come back to your website, and they can simply interact with a form, meaning they can start to fill out a field — they don’t even have to submit the form — and they can be enrolled in a workflow.
I think this is amazing. I couldn’t even believe that I was experiencing this when I found it! So, what this means for marketing teams: you can start to report on how many of your forms are being abandoned by people in your CRM.
Are your forms too long? Are you asking for too many required fields? Is it just too darn confusing for people to fill out? Why are people not filling out your forms completely and submitting them?![Read more…] about How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!
Demo: HubSpot’s Form Interactions Event Trigger!
I think I’ve discovered HubSpot’s best kept secret: Form Interactions in the “event triggers” beta for workflows. In my opinion this is a game changer for creating form abandonment strategies, and I wonder where HubSpot could be going with this new feature. Maybe A/B form testing? How amazing would that be?!
Anyway, in this week’s video I share a demo of this feature and how I’ve put a Form Interactions workflow together to identify website visitors who simply “interact” with my Referral Program form but don’t submit it.[Read more…] about Demo: HubSpot’s Form Interactions Event Trigger!
How to Use User-Generated Content (UGC)
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage.
UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!
But what makes it so successful?[Read more…] about How to Use User-Generated Content (UGC)
Ryan Reynolds On AI-powered Marketing
Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile.[Read more…] about Ryan Reynolds On AI-powered Marketing