Author: hbr.org Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. In this model, sales people are expected to make the process as friction-less as possible for the potential buyer … [Read more...]
#CMOStudy2015: Featuring Top 50 Marketing Influencers – ScribbleLive
Author: scribblelive.com The leading content marketing platform: ScribbleLive gives marketers, publishers, and agencies everything they need to create effective content. Our software platform makes it possible to predict when content campaigns are going to be successful, simplifies … [Read more...]
6 Collaboration Tools for Social Media Marketing Teams : Social Media Examiner
Author: Ana Gotter Do you want to improve communication with your marketing team?Looking for tools to help?Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines.In this article you’ll discover six tools to help your … [Read more...]
How To Get Featured on Large Publications (Without Guest Posting) – SumoMe
Author: Sumo Group How To Get Featured on Large Publications (Without Guest Posting)How to republish content on larger publications for traffic, subscribers and backlinks - without having to guest post.You’ve heard it over and over again…"Guest posting is a great strategy for getting traffic to … [Read more...]
Is there simply too much content on the Internet? (via Passle)
Author: Freddy Social media platforms offer a great channel for brands to distribute their content to prospective consumers.With the rise of these platforms employing algorithms to make the content displayed more relevant and digestible, the barriers to getting content noticed have also … [Read more...]
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