HubSpot Marketing Consultant | HubSpot Solutions Partner
Written by Anna Fitzgerald
A website redesign can help you get more traffic, generate more leads, and improve the user experience.
To maximize the impact of a website redesign, it must be planned and executed carefully. Factors like budget, time, SEO, and conversion should be considered and incorporated into the overall website redesign strategy.
To help you be successful, we’ve put together this list of essential stats that you should keep in mind when planning your website redesign.
To begin, let’s look at the professional services industry as a whole. The accounting sub sector alone generates around $180 billion a year and over $2 trillion is the combined revenue of all professional service firms in the United States (2018). And, approximately 9.3 million people are employed in the industry. This shows us that there is a lot of opportunity for growth.
The professional services industry has been faced with a number of disruptors including a diminishing talent pool, a technological revolution, and certainly new business models that include services that are personalized but maybe not ‘in person.’ Those firms that have pivoted and rolled with the punches have held on and maybe even flourished; those that sat stagnantly, likely haven’t survived. While the road has been long and dark, the profitability of the industry is looking up. With careful planning, professional service providers can get back to doing what they do best, serving others. Digitalization is essential to almost every industry, and it is certainly key in the professional services industry. What are the challenges you have been facing?
[Read more…] about HubSpot for Professional Services FirmsThe global pandemic has accelerated a trend that’s been happening for many years in higher education.
More schools are closing their doors each year because they can’t meet enrollment numbers. At the same time, colleges and universities are spending over $85 billion on software technology tools…they need this technology working better for them in order to overcome the outreach and enrollment challenges they’re facing.
Today’s prospective students engage with content at a rate that most schools can’t keep up with. That’s why HubSpot built a CRM and marketing platform totally different than others on the market.
Most institutions still operate under two outdated realities:
But the reality is that your prospective student experience is anything but linear, right?
[Read more…] about HubSpot for Higher EducationWritten by Anna Fitzgerald
Whether you’re creating a corporate website, an ecommerce store, or a blog, a content management system (CMS) enables you to control your site’s content, design, and functionality without touching any underlying code.
There are hundreds of content management systems on the market, each offering unique functionality to fulfill different business purposes. To select the best CMS for your business, you need to ensure its features align with your needs and goals.
[Read more…] about 14 Features Your Content Management System NeedsTo begin, let’s look at the software and technology industry as a whole. There are close to half a million tech companies in the U.S. in sectors like e-commerce, cyber security, artificial intelligence creation, you name it, that employ 7.3 million people. With a global worth of $1.7 trillion dollars in information technology, it’s clear that there are a lot of opportunities for growth.
The software and technology industry is one that is broad and encompasses many verticals. The market is extremely fast moving and unpredictable and constantly growing. That, along with balancing product creation with your own ever-changing technology needs can certainly be challenging. Before we dig deeper into the other challenges the industry is struggling with as a whole, answer the following questions: What are the challenges you are facing in your software and technology space?
[Read more…] about HubSpot for Software and Technology Companies