Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Carrie Gallagher, HubSpot Consultant - Blog Archive

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Holiday Marketing: How One Company Blew Up Their Email List on Thanksgiving (and not in a good way)

Welcome to the second week of 2023. We made it!

Today I’m gonna share a little story with you about something that happened with one of my clients in 2022. So, this client is B2C and they sell a product that people in a particular geography are very interested in. These people come to the company website, and sometimes learn they’re not eligible for this company’s product right away. So, they fill out a HubSpot form, they go into the client’s HubSpot CRM, and they sit there for several months in some cases, waiting to find out when they’ll become eligible for the product.

This past Thanksgiving, without telling me they were going to do this (because I would have told them “don’t do this”), they sent an email blast to a few thousand of the people who were not eligible for their product. The email basically said, “Happy Thanksgiving, we’re so thankful for you.” The button in the email, the call-to-action, sent them to the company website where these people found out they still weren’t eligible for the product.

[Read more…] about Holiday Marketing: How One Company Blew Up Their Email List on Thanksgiving (and not in a good way)

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Join Me on YouTube in 2023

Happy New Year!

I’m Carrie, and I’ve been a HubSpot Solutions Partner for about 10 years, but I’ve never been a YouTuber. This year I’ve committed to posting a new video every Monday on all things inbound marketing and HubSpot. What I’ve learned, what I’m learning, and use cases I’m working on with my clients. I’ve got some lofty goals for 2023 and can’t wait to get started.

I don’t pretend to know everything, so come along and learn with me. Let’s connect and grow together. Who knows, maybe you’ll learn something you can use in HubSpot for your own business! 

Oh, and please subscribe to my channel so you’re notified when a new video is posted. (If you don’t see me post on any particular Monday, feel free to give me a swift kick in the arse)

See you next week! 😉

-Carrie

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HubSpot for Consumer Services

Consumer services has consistently been adapting and pivoting since being faced with economic uncertainty, a major disruption in the global supply chain and labor shortages, and major changes in consumer behavior.

These challenges continue to face the consumer services industry, and those brands who have embraced change have flourished while those who have stayed stagnant have closed up shop or are working hard to evolve and grow as “normal” life continues to morph. As with other industries, the key to prosperity has been innovation and technology.

What challenges has your consumer business been faced with? 

[Read more…] about HubSpot for Consumer Services

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Is HubSpot Right For Your e-Commerce Business?

Today we’ll be discussing how HubSpot can be used for e-commerce businesses in both B2B and B2C applications, but first: what does the ideal HubSpot e-commerce user look like, and is that you?

[Read more…] about Is HubSpot Right For Your e-Commerce Business?

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HubSpot INBOUND’22: Product Announcements [VIDEO]

I had the pleasure of attending INBOUND this year (my 4th time?), and per usual the opening spotlight offered equal parts inspiration and cool product announcements. Grab a snack and enjoy this 3-part spotlight:

Yemeni Rangan, Chief Executive Officer at HubSpot
Stephanie Cuthbertson, Chief Product Officer at HubSpot
Dharmesh Shah, co-founder and CTO of HubSpot

Want to learn more about the newest HubSpot changes, or to just talk about HubSpot in general, let’s talk!