Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

HubSpot

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How to Set (Crushable) Marketing Goals, According to HubSpot Pros

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them.

In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all of our marketing jokes.

While that’s not (always) the case, it’s still possible to set goals that are both ambitious and attainable.
For inspiration, I’ve compiled a list of the highest-priority goals for marketers this year. And as an added bonus, I asked a few marketing pros here at HubSpot to share some of their top tips for goal setting.

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The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.

Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.

While this may seem like a strategic move to tailor marketing efforts to local nuances — Brewer was previously Starbucks’ CMO, after all — we believe this is the single biggest mistake a marketing leader can make.

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Working With a HubSpot Consultant

When implementing a new marketing strategy or software, choosing the right consultant or agency is key to your success. With the rise of inbound marketing and HubSpot’s popularity, hiring an experienced HubSpot consultant can significantly impact the effectiveness of your efforts.

An experienced HubSpot consultant brings in-depth knowledge of the platform and its capabilities. They can guide you on how to best leverage HubSpot’s features to achieve your marketing goals. This includes setting up efficient workflows, creating engaging content, and using the right tools and techniques to drive results.

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Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]

This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe. Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.

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How to Use AI to Market Your Small Business [+ Favorite AI Tools]

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.

For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.

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