It’s the end of summer camp season. Thousands of children are saying their goodbyes and embarking on a new school year, and maybe you’re thinking this is a good time to finally take a vacation.
Well don’t go anywhere yet … not until you’ve surveyed every family and counselor.
“But we already send a survey to our families!”
And that’s nice, but I have a feeling you’re not gathering nearly as much data as you could. Simply asking “on a scale of 1-10, how would you rate your child’s summer camp experience?” yields nothing in terms of marketing intelligence.
[Read more…] about Summer Camp Marketing: What to Do When the Kids Leave