Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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Race to the Bottom as NFT Marketplaces Refuse to Pay Artist Royalties

One of the most potentially powerful tools to attract artists, musicians and other creators to embrace blockchain-based NFTs as a way of distributing their work is in jeopardy.

Royalties are a big draw for artists, who value the ability of most non-fungible tokens to allow the creator to add a royalty collection feature on each resale at the time it is minted. So, each time an NFT is sold, a percentage of the price — generally 5% to 10% — is sent to the person who made it.

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Adobe reports growing opportunities for “non-professional” content creators

In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income.


“Non-professional” content creators are defined in a release as those “exploring creative side hustles and hobbies.”

Content opportunities are huge. At Sitecore Symposium this week, CEO Steve Tzikakis observed that around 1% of marketing budgets is devoted to content, while 5% of the content produced commands 90% of the audience’s attention. The challenge is to focus on the content engaging the audience and apply that marketing budget to it.

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Is HubSpot Right For Your e-Commerce Business?

Today we’ll be discussing how HubSpot can be used for e-commerce businesses in both B2B and B2C applications, but first: what does the ideal HubSpot e-commerce user look like, and is that you?

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HubSpot INBOUND’22: Product Announcements [VIDEO]

I had the pleasure of attending INBOUND this year (my 4th time?), and per usual the opening spotlight offered equal parts inspiration and cool product announcements. Grab a snack and enjoy this 3-part spotlight:

Yemeni Rangan, Chief Executive Officer at HubSpot
Stephanie Cuthbertson, Chief Product Officer at HubSpot
Dharmesh Shah, co-founder and CTO of HubSpot

Want to learn more about the newest HubSpot changes, or to just talk about HubSpot in general, let’s talk!

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HubSpot for Healthcare

“Expectations for personalized and convenient products and services are at an all-time high. With information at their fingertips, patients are now 100% involved in their healthcare choices.”

As consumer knowledge and expectations grow, healthcare companies have to expand and get better at not only promoting their services and building brand awareness, but growing their offerings to match a well-informed audience. Let’s dive into the marketing automation challenges facing the healthcare industry, and how HubSpot might be able to help.

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