A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023.
From custom graphics to original data and unique content, these blogging trends can help boost your blog’s traffic and conversions.
5 Blogging Trends Marketers Should Leverage
Here are five trends our blog leaders say marketers should incorporate into their blogging strategy.
I spoke to HubSpot Blog Manager Clint Fontanella, who says custom graphics are becoming increasingly popular in marketing blogs.
“It doesn’t seem like you can just talk the talk and have great written content alone,” he said. “You need to accompany it with a compelling visual that’s unique and unlike what your competitors are offering. HubSpot has been doing this a lot with its developer content.”
If you’re not much of a graphic designer — don’t worry! Many online tools like Canva Canva make designing custom graphics simple for even novice designers. Even better, many of Canva’s tools are free!
Interactive elements allow visitors to engage with your blog in a way that goes beyond just reading it. It gives a more fun and immersive experience that makes your content stand out.
“I definitely have seen this. We actually piloted this type of content when I managed the Service Blog,” Fontanella said. “The best performing one was a ‘Do you know your customers?’ quiz, but my favorite was a ‘Which customer service rep from The Office are you?’ quiz. We didn’t do much with it in the past, but interactive content is something we are definitely looking at for the future.”
Quizzes are a great type of interactive content because they can serve multiple purposes. For example, you can use them to grow your email list by adding a sign-up form to the quiz. You can also use a quiz to educate users about a product or service you want them to purchase, boosting conversions.
Read the full article at HubSpot:
By: Erica Santiago
Publication Date: 2022-11-07