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Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

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February 25, 2023 By HubSpot Content Curator

Crew aims to build the ‘HubSpot for recruiting’

Amine Skalli recruited teams for 10 years, including four as a tech professional recruiter. In his last startup, he relied exclusively on outbound recruiting — in other words, proactively searching for and contacting potential candidates for open positions. But after trying a variety of applicant tracking systems (ATS), he found that they tended to lack key features like automation, workflows, filters and metrics.

“We ended up switching to HubSpot. It was better but still not good enough — the tool didn’t fit 100% of our HR needs,” Skalli told TechCrunch. “So I decided to create the HubSpot for recruiting.”

This “HubSpot for recruiting” idea blossomed into Crew, a Y Combinator-backed startup that’s raised $2.45 million in financing to date. Joined by Ruben Gueunoun, Skalli — who once built an e-commerce unit at a bicycle company — sought to build an ATS that gave recruiters a way to seek talent together as a team, at scale.

France-based Crew launched in 2020 out of the Belgium-headquartered startup studio eFounders before joining Y Combinator’s accelerator program. Rebel, Secret and Kima are among the seed-stage funds that contributed to the company’s initial tranche.

“Hiring is now a team effort and is no longer the sole responsibility of the recruiter. Companies require a collaborative and user-friendly tool to ensure its adoption by all stakeholders, including hiring managers, team members, advisors and investors,” Skalli said. “Crew is the first ATS built like a customer relationship management (CRM) system to address the growing needs of the recruiting industry.”

Read the full article:
https://techcrunch.com/2023/02/14/crew-aims-to-build-the-hubspot-for-recruiting/
By: Kyle Wiggers
Publication Date: 2023-02-14

Filed Under: HubSpot

February 4, 2023 By HubSpot Content Curator

Should Your Business Use HubSpot?

If you’re looking to jump onto the CRM train, then you would be hearing a lot about HubSpot. Is Hubspot worth it — it’s one of the most common questions that business executives ask when they first discover the software. It’s one of the most popular CRM systems in the world, and there are plenty of good reasons why it’s regarded as one of the best on the market. Keep reading to find out more about HubSpot and why your business needs this CRM system in 2023.

[Read more…] about Should Your Business Use HubSpot?

Filed Under: HubSpot

January 30, 2023 By Carrie Gallagher

Announcing Lovable Marketing’s Content Program!

What many people are surprised to learn about my HubSpot consulting business is that my lead funnel is fueled 100% by organic search. I’ve never paid for PPC ads because my website content does the work for me: the gift that keeps on giving year after year. In fact I get so many great leads each year that I often end up with a waitlist and refer businesses to other consultants or HubSpot Partners.

So I’m a true believer in the value of inbound content marketing and have wanted to offer content services for a long time, but I’ve just never had the bandwidth to do it on my own in addition to HubSpot consulting projects. I could provide a little copywriting help here and there and give plenty of advice, but executing a successful content program is a much bigger deal, because content isn’t just about blogging and attracting organic traffic to your website.

[Read more…] about Announcing Lovable Marketing’s Content Program!

Filed Under: Content Marketing, Video Content

January 27, 2023 By HubSpot Content Curator

TuneIn and HubSpot Launch the HubSpot Podcast Network

TuneIn, the world’s leading live-streaming audio service, and HubSpot, the customer relationship management (CRM) platform for scaling companies, announced the launch of HubSpot Podcast Network on TuneIn, a radio feed that continuously streams HubSpot’s extensive content library through the TuneIn platform.

[Read more…] about TuneIn and HubSpot Launch the HubSpot Podcast Network

Filed Under: Content Marketing, HubSpot Partnerships

January 24, 2023 By Carrie Gallagher

How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!

Yesterday I discovered the new Form Interactions event trigger in HubSpot workflows. Now, this is totally different from form views and form submissions, in that somebody in your CRM can come back to your website, and they can simply interact with a form, meaning they can start to fill out a field — they don’t even have to submit the form — and they can be enrolled in a workflow.

I think this is amazing. I couldn’t even believe that I was experiencing this when I found it! So, what this means for marketing teams: you can start to report on how many of your forms are being abandoned by people in your CRM.

Are your forms too long? Are you asking for too many required fields? Is it just too darn confusing for people to fill out? Why are people not filling out your forms completely and submitting them?!

[Read more…] about How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!

Filed Under: HubSpot, HubSpot Demo, Marketing Ideas for Small Businesses, Video Content

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