This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.
It’s no secret that reaching customers has become more challenging in recent years. Interested in going a few steps further to develop meaningful, lasting relationships? That’s an even taller order. To sustain business growth during trying times, many of us are realizing we need to reimagine how we attract, engage, and delight the communities we serve.
Until recently, it’s been equally tricky to pinpoint a root cause for what feels like an uphill battle. The struggle, as they say, is real.
When we zoomed out, we discovered that disconnection is widespread across internal systems, among cross-functional teams, and — increasingly — between brands and their customers.
Yamini Rangan, Chief Executive Officer at HubSpot, sums up the Crisis of Disconnection best:
How did this evolution come to our attention? We’re glad you asked!
Research we’ve conducted over the last year has helped us bring these trends to light, and we’re eager to share our top findings. After all, overcoming The Crisis of Disconnection starts with understanding the challenges ahead. Let’s start with some high-level commentary on growth, or what’s top of mind for most in our current macroeconomic climate.
Read the full article at Hubspot:
By: Hannah Nickerson
Publication Date: 2022-11-14