The Lovable Marketing Blog by Carrie Gallagher

January 23, 2023 By Carrie Gallagher

Demo: HubSpot’s Form Interactions Event Trigger!

I think I’ve discovered HubSpot’s best kept secret: Form Interactions in the “event triggers” beta for workflows. In my opinion this is a game changer for creating form abandonment strategies, and I wonder where HubSpot could be going with this new feature. Maybe A/B form testing? How amazing would that be?!

Anyway, in this week’s video I share a demo of this feature and how I’ve put a Form Interactions workflow together to identify website visitors who simply “interact” with my Referral Program form but don’t submit it.

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January 20, 2023 By HubSpot Content Curator

How to Use User-Generated Content (UGC)

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage.

UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!

But what makes it so successful?

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January 17, 2023 By HubSpot Content Curator

Ryan Reynolds On AI-powered Marketing

Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile.

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January 16, 2023 By Carrie Gallagher

Beta Demo: How I’m Using HubSpot’s New Event-Based Workflow Trigger

HubSpot has a new feature in beta. It’s in the workflows tool, and it’s for event-based triggers. This is something you could use for many, many different use cases, but I’m using it for a very simple one. In this demo we jump into my own HubSpot and I show you how I’m using it and how I put it together.

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January 6, 2023 By HubSpot Content Curator

What to Look for When Hiring Content Creators, According to HubSpot Experts

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?

In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands.

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