Carrie Gallagher, HubSpot Consultant - Blog Archive

July 7, 2023 By Carrie Gallagher

Brands That Made the Switch From Salesforce to HubSpot

A large number of well-known brands are making the switch from Salesforce to HubSpot:

The Linux Foundation
The Linux Foundation provides a neutral, trusted hub for developers and organizations to code, manage, and scale open technology projects and ecosystems.

Legalzoom
LegalZoom provides access to independent attorneys and self-service tools. We are not a law firm and do not provide legal advice

Crate&Barrel
Euromarket Designs Inc., doing business as Crate & Barrel (stylized as Crate&Barrel), is an international furniture and home décor retail store.

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May 3, 2023 By Carrie Gallagher

Understanding Objects in HubSpot

At its heart, HubSpot is a powerful database equipped with a range of tools that empower your team to efficiently accomplish tasks and propel your business forward. Within this dynamic platform, HubSpot uses objects as structured data containers for storing vital information. In the world of HubSpot, you’ll find four essential objects: contacts, companies, deals, and tickets.

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March 29, 2023 By Carrie Gallagher

Understanding the Goals of an Email Sequence

What are your goals for your email strategy? It’s important to have a clear understanding of where you want to lead your prospects and customers. Are you aiming to increase traffic to your blog? Drive more e-commerce sales? Schedule important meetings? Close those crucial deals?

An effective email strategy acts as a guide, leading your audience from point A to point B. However, you can’t successfully do that if you’re unsure of what “point B” represents. Your ultimate objective will determine the approach and tactics you employ in your email cadence.

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January 30, 2023 By Carrie Gallagher

Announcing Lovable Marketing’s Content Program!

What many people are surprised to learn about my HubSpot consulting business is that my lead funnel is fueled 100% by organic search. I’ve never paid for PPC ads because my website content does the work for me: the gift that keeps on giving year after year. In fact I get so many great leads each year that I often end up with a waitlist and refer businesses to other consultants or HubSpot Partners.

So I’m a true believer in the value of inbound content marketing and have wanted to offer content services for a long time, but I’ve just never had the bandwidth to do it on my own in addition to HubSpot consulting projects. I could provide a little copywriting help here and there and give plenty of advice, but executing a successful content program is a much bigger deal, because content isn’t just about blogging and attracting organic traffic to your website.

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January 24, 2023 By Carrie Gallagher

How to Use HubSpot’s Form Interactions Event Trigger for Form Abandonment Strategies!

Yesterday I did a demo of the new Form Interactions event trigger in HubSpot workflows. Now, this is totally different from form views and form submissions, in that somebody in your CRM can come back to your website, and they can simply interact with a form, meaning they can start to fill out a field — they don’t even have to submit the form — and they can be enrolled in a workflow.

I think this is amazing. I couldn’t even believe that I was experiencing this when I found it! So, what this means for marketing teams: you can start to report on how many of your forms are being abandoned by people in your CRM.

Are your forms too long? Are you asking for too many required fields? Is it just too darn confusing for people to fill out? Why are people not filling out your forms completely and submitting them?!

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