Small Business News

February 14, 2016 By Carrie Gallagher

Employee Advocacy is the Key to Successful Content Marketing

Author: linkedin.com

Many companies have a content marketing strategy in place. The success of the program rides on several important aspects. However, the one constant is that the quality of the content must be high. However, high quality by itself does not guarantee success.

Every month I talk to a handful of businesses about their social media marketing strategy and of their content marketing. One of the biggest misses I see with almost all the companies that are ineffective on social media is they all lack advocacy from their employees.

The Immense Value of Written Content for Your Business

Author: ronsela.stfi.re

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere.

While this can be a boon for all types of business, it also means that competition is no longer local or even national.

Your product is competing against products from all over the planet. Combine this enormous shift with the exponential multiplication of advertisements that we are exposed to, and it just might be harder than ever to market a business and obtain new clients.

Kickin’ It Old School: A Back-To-Basics Approach Will Save Content Marketing

Author: cmo.com

Good enough is not what helps you break through the clutter to garner people’s precious attention.

We use content marketing as an excuse to flout the underpinnings of good marketing and say far too much about too little of what interests our audience.

A return to rigor and marketing discipline will go a long way toward establishing content marketing as a meaningful tool in the marketing mix.

Less than a year ago, a managing director at a major media agency turned to our chief revenue officer and said arguably the most offensive thing you could say to someone from a place like The Economist Group.

Creating a Movement in Women’s Fitness Apparel

Author: Bernie Borges

Andrea Kuchinski’s background is graphic design; however, it was her passion to change the public perception of fitness for the everyday woman that inspired her to launch her apparel fitness company, From Thick to Thin. Andrea was recently featured in Social Business Journal Volume 7 for her niche approach to content marketing.

Andrea found her voice among a niche audience of women who shared her passion for inclusivity in fitness, regardless of height, weight, speed or athletic ability. On this episode, Andrea shares her journey on this niche entrepreneurial adventure and the role of content and social media in building her business.

The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success

Author: Jim Yu

According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying that digital methods are merging into the larger marketing operation.

A key finding from the report was that 73 percent of marketers now own or share P&L; (profit and loss) accountability, reflecting an increased responsibility for driving results.

The figures highlighted above serve as a great indication that CMOs and their marketing departments are becoming more accountable for driving maximum business impact from their digital marketing efforts.